by Wendy Davis
Mobile ad company InMobi illegally collected location data from "hundreds of millions" of consumers, including young children, the FTC said Wednesday Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
No doubt about it: this is the year that the Cannes Lions became known as the must-attend entertainment festival, and not just a big … Read the whole story
by Laurie Sullivan
Targeted messages in physical stores based on beacons and online data are becoming more prevalent and accurate. Consumers are a little creeped out at … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Broadband providers shouldn't be allowed to charge consumers higher prices to avoid having their Web activity tracked for ad purposes, Senator Elizabeth Warren says. Read the whole story
-
by Tobi Elkin
Real-time information services provider Neustar and ad tech firm Simulmedia on Wednesday announced they will partner to offer a complete linear TV activation and … Read the whole story
by Laurie Sullivan
As AT&T moves deeper into producing online video shows for mobile viewers, it's looking at taking the clips from its popular Hello Lab series … Read the whole story
COMMENTARY
by Steve McClellan, Staff Writer
The New York Times Virtual Reality app and its creators-Tbrand Studio, The Grid (a partnership between Giant Spoon + OMD), Framestore VR Studio, GE, … Read the whole story
by Laurie Sullivan
Mobile Web page load times are a focus as brands look to optimize sites and content, but a study released Wednesday shows some ad-blocking … Read the whole story
by Larissa Faw
The arrangement will allow Havas Media Group clients to digitally integrate a brand into video content from Vice's content producers. The partners say that … Read the whole story
-
by Gavin O'Malley
From desktops to portable devices, Netflix and YouTube still account for the vast majority of broadband traffic. Indeed, Netflix and YouTube now account for … Read the whole story
by Laurie Sullivan
Google Fiber has entered into an agreement to acquire San Francisco-based Webpass in an effort to create faster Internet connectivity in the U.S. It … Read the whole story
-
by Wayne Friedman
Nielsen has acquired sports measurement company Repucom. Nielsen says the purchase expands its sports analytics and data business, as it looks to capitalize on … Read the whole story
by Steve McClellan
J. Walter Thompson Worldwide won the first Grand Prix for Creative Data Collection and Research for the "Next Rembrandt" project it created for client … Read the whole story
by Gavin O'Malley
"Good work is interesting, compelling, [and] share-worthy," Clark, CEO DDB North America, told a packed house at Lumiere Theatre on Tuesday. "It makes people … Read the whole story
by Jess Nelson
The marketing technology in highest demand is email software, according to a recent study by email marketing company dotmailer, which polled 450 global marketers … Read the whole story