by Joe Mandese
The Association of National Advertisers is poised to release an "extensive set of recommendations designed to address non-transparent business practices" in the U.S. media-buying … Read the whole story
by Chase Martin
Investment dollars continue to flow toward the Internet of Things and this time from the U.S. government. The White House just announced a $400 … Read the whole story
by Joe Mandese
Mobile will replace "fixed devices," including desktop, as the dominant platform for accessing online video, according to a new forecast released this morning by … Read the whole story
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by Wayne Friedman
Total TV time per day -- both live and time-shifted viewing -- in fourth-quarter 2015/first-quarter 2016 dropped only three minutes from the same period … Read the whole story
by Joe Mandese
IPG Mediabrands has raided long-time Omnicom exec Leigh Terry as CEO of Mediabrands Asia Pacific. Terry, who reports to Global CEO Henry Tajer, most … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
On behalf of VH1 and the entire Viacom family of companies, permit me to express my concerns over the recent program-standards snafu. It seems … Read the whole story
by Joe Mandese
This story begins with Frank Zazza asking if I want a lift. Normally, that might not seem like an unusual offer, but seeing as … Read the whole story
by Larissa Faw
Horizon Media has outgrown its digs. The media agency is expanding its footprint in its New York office to encompass 362,000 square feet across … Read the whole story
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by Laurie Sullivan
Dentsu Aegis Network has acquired Taiwan-based digital marketing agency WIS Performance Media as the agency looks to build out its performance marketing services. Read the whole story
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by Gavin O'Malley
For Facebook, the change is part of a bold effort to establish Messenger as a communication hub of Facebook-like proportions. Already, Messenger boasts more … Read the whole story
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by Wayne Friedman
Since the week leading into the big Memorial Day weekend, movie studios have spent 13% more in national TV advertising versus a year ago … Read the whole story
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by Laurie Sullivan
Google has released its Global State of Play report for video with data showing the seriousness of ad fraud and viewability challenges. The rates … Read the whole story
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by Laurie Sullivan
Millions across the country use their phones to hunt for Pikachu and pals -- characters in the Pokemon Go game. SurveyMonkey estimates the virtual … Read the whole story
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by Jess Nelson
Emails celebrating customer milestones like anniversaries or birthdays drive a large share of email-based revenue, according to a recent study. Read the whole story
COMMENTARY
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Perhaps I'm not the right audience for these new Ashley Madison commercials, since I hold the (judgy, puritanical, overly binary?) belief that committed relationships … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
Over the past week, while everyone I knew wandered the streets playing Pokemon Go looking like a horde of hip zombies, I spent quality … Read the whole story