by Joe Mandese
Advertisers should require their agencies to disclose "all potential conflicts of interest" and comply with thorough audits covering the agency, its parent company, affiliates … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The scope of the Internet of Things is continually magnified. First, there's the sheer size. With estimates of more than 600 million wearables in … Read the whole story
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by Joe Mandese
Reactions to the Association of National Advertisers' media-buying transparency recommendations Monday ranged from muted to "we're all in." Muted was Madison Avenue's official response, … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
OK, here comes the Trump coronation. The only satisfaction I can take from this week's Republican convention is that the media are even unhappier … Read the whole story
by Ben Frederick
Facebook now supports bidding within its app install ads that will allow advertisers to target based on specific actions they want users to perform. … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
For most, the first day and night of the Republican National Convention in Cleveland lived up to expectations. For others, the event gave insight … Read the whole story
by Chase Martin
The Internet of Things is the driving force behind a significant new investment from Japanese mega-player SoftBank. The tech investment company, which is responsible … Read the whole story
by Sarah Mahoney
Looks like Target isn't satisfied with letting kids co-design its new Cat & Jack clothing line: In what it claims is an industry first, … Read the whole story
by Wayne Friedman
Fox News Channel's longtime chairman and CEO Roger Ailes will be removed -- perhaps as early as this week, per "New York" magazine. All … Read the whole story
by Wayne Friedman
Data shows the increase in binge watching is good for TV networks looking to get viewers to sample new shows: 41% of regular bingers … Read the whole story
by Laurie Sullivan
Yahoo CEO Marissa Mayer anticipates that much of the innovation in search will occur in what she calls mobile assistance. This quarter Yahoo launched … Read the whole story
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by Gavin O'Malley
Some 72% of women surveyed say the ability to check social-media recommendations takes the guesswork out of buying a new product, while 81% of … Read the whole story
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by Laurie Sullivan
Some 63% of online merchandisers participating in a study released Monday said they lack access to the data to make decisions, as many take … Read the whole story
by Wayne Friedman
Right behind Disney and Discovery in growth will be Time Warner and Fox, both of which have strong global pay TV businesses and more … Read the whole story
by Laurie Sullivan
What do kids think about Hillary Clinton and Donald Trump? Find out in one of Buzzlie's 15-episode branded video series by Yahoo and Believe … Read the whole story
by Laurie Sullivan
Throughout the United States, the search phrase "How to sign up to vote?" spiked on Sunday during the past seven days, but add the … Read the whole story
by Ben Frederick
A Chinese consortium of investors tried to buy Opera Software, but the deal did not get regulatory approval. Several of the investors have instead … Read the whole story
by Sara Guaglione
PopSugar, a brand popular among Millennial women, will provide political convention coverage focusing on the "issues, candidates, and political influencers most relevant to young … Read the whole story
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by Laurie Sullivan
For the first time, Google will give advertisers the ability to buy programmatic ads in DoubleClick Bid Manager across smartphones, tablets, and desktop. Addressable … Read the whole story