by Joe Mandese
At a time when so-called "viewable impressions" are emerging as the industry standard for most digital media buys, Nielsen is integrating three of the … Read the whole story
COMMENTARY
by Mike Donahue, Op-Ed Contributor
Technological innovation makes television look like tin can to tin communication on a string. Yet people aren't happy, like the '50s. And marketers aren't … Read the whole story
by Larissa Faw
The new digital hub Car Connections hosts original videos, images, and articles to "help bring motoring to life," says the agency. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Costa Rica is the happiest place on earth. The least-happy place on earth? That would be Botswana. At least, those are the results according … Read the whole story
by Laurie Sullivan
eMarketer forecasts that ad blocking will become a major obstacle for advertisers. More than 15% of Internet users in the U.S. used ad blocking … Read the whole story
by Joe Mandese
Datorama, a New York-based startup that has been helping agencies and brands organize and visualize marketing and media data -- especially the kind that … Read the whole story
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by Tobi Elkin
Audience-based sales platform for TV advertising clypd on Tuesday announced the release of private marketplace sales tools for media companies. Read the whole story
by Laurie Sullivan
Authenticity goes a long way. Just ask Joanna Franco, co-creator of "Shut Up and Go." She moved to Los Angeles from Brazil by way … Read the whole story
by Philip Rosenstein
TruSignal, an ad-tech company that provides predictive modeling capabilities for custom audiences, announced the release of its TruAudience platform Wednesday. Read the whole story
by Philip Rosenstein
From 1 p.m. on July 18, to 1:30 a.m. July 19, around 80% of all digital content engagement around the GOP convention mentioned Donald … Read the whole story
by Chase Martin
Fifty-six percent of businesses say Big Data analytics is the main ioT benefit, according to a new report from Strategy Analytics, and 56% also … Read the whole story
by Gavin O'Malley
Bitmoji lets users create their own personalized emoji, which are supposed to resemble their creators. The cartoon-like caricatures can then be used in messaging … Read the whole story