by Steve McClellan
The carmaker launched a U.S. media review in May of 2015. UM has serviced the account since winning the client's previous U.S. review in … Read the whole story
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by Wayne Friedman
Ailes has resigned his senior posts at Fox News Channel, Fox Business Network and Fox Television Stations. The departure comes after a recent sexual … Read the whole story
by Laurie Sullivan
Live at Comic-Con Wednesday night, Google and Paramount Pictures tested the concept of "instant video ads," where a brand can shoot and edit a … Read the whole story
by Steve McClellan
Wall Street pushed Interpublic's stock down in morning trading, although some analysts said that was shortsighted. The firm posted 3.7% organic growth for the … Read the whole story
by Joe Mandese
Paris-based Havas Group today launched its third full-service media network operating alongside flagship Havas Media and Arena Media. The new network, dubbed FullSix Media, … Read the whole story
by Tanya Gazdik
The lingering effects of the depressed economy still have U.S. consumers less likely to amass unnecessary debt, more likely to save, and more reluctant … Read the whole story
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by Ben Frederick
iHeartMedia, Cumulus, Entercom, Cox, Sun Broadcast Group and Shazam announced a strategic alliance today that will lay the groundwork for a radio audio audience … Read the whole story
by Sarah Mahoney
As online shopping continues to grow, with 46% planning to shop this way, discount stores are losing clout. Although they are still the most … Read the whole story
by Wayne Friedman
Dish lost 281,000 subscribers versus 81,000 in the same quarter a year ago. This includes results from its digital video service Sling TV. Read the whole story
by Ben Frederick
Monotype, a nearly 140-year-old font company, announced the intent to acquire Olapic, a company that helps brands curate user-generated images and videos for use … Read the whole story
by Chase Martin
Marketers and advertisers might have to wait a little longer to use IoT to reach consumers via smart appliances in their homes. Adoption of … Read the whole story
by Sara Guaglione
With the app, users can use their smartphones to access similar features of the digital SI Play, like managing league registration, team communication, scheduling, … Read the whole story
COMMENTARY
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In all great political dynasties -- say, the Trumps, Bushes, Kennedys, Corleones,and Clintons, among others -- there are always "I, Claudius"-meets-"House of Cards"-like elements … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I put off writing this column for a very long time, thinking that Americans would eventually come to their senses and reject Donald Trump … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
There is some research, and a lot of loose talk, about the so-called ad-tech tax. The term suggests that selling advertising with technology has … Read the whole story