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by Laurie Sullivan
Verizon Communications will announce Monday its intent to acquire Yahoo's core assets -- including its search, video and mobile advertising businesses. The move will … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
While Microsoft (finally) built up its cloud business and Google took over the world with search, Yahoo stood pat on content. Lots and lots … Read the whole story
by Joe Mandese
As advertisers and agencies wrap up their 2016-17 upfront negotiations, they might want to consider an analysis released this morning by an influential Wall … Read the whole story
COMMENTARY
by Gary Milner, Op-Ed Contributor
Eighty-eight percent of Fortune 500 companies that were around in 1955 no longer exist today. Industries get disrupted. How's that working out for advertising? … Read the whole story
by Erik Sass
The publisher's newly appointed Chief Content Officer Alan Murray announced a new round of promotions and appointments as part of a new editorial structure. … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
We're just finished one presidential convention, heading toward another -- and it's not my job to discuss the candidates or their positions. Instead, I … Read the whole story
by Wayne Friedman
It's go time. A&E Networks made the biggest cuts during the period -- trimming back 10% during the second quarter to 415 hours. Time … Read the whole story
by Chase Martin
Drone delivery continues to move toward becoming a reality for retailers and consumers in the U.S. The first ever store-to-consumer drone delivery was just … Read the whole story
by Larissa Faw
A new report from Omnicom Media Group (OMG) finds that publishers and advertisers can take steps to curtail usage of ad blockers. Nearly half … Read the whole story
by Wayne Friedman
As expected, overall TV viewership climbed for the last night of the Republican National Convention -- with Fox News Channel dominating all networks. CNN … Read the whole story
by Wayne Friedman
Some 65 million Millennials watched TV in the first quarter this year, versus 61 million for the same period in 2002, according to the … Read the whole story
by Wayne Friedman
Some 55% of current OTT services don't have advertising as part of their business model -- selling to consumers just on a fee-only basis, … Read the whole story
by Laurie Sullivan
Intel has signed on three YouTube influencers to "unbox" the story of their commitment to using only conflict-free alternative minerals to make their processors. Read the whole story
by Steve McClellan
Growth in North America in the second quarter slid to 0.3% from 1.2% in the first quarter. First half growth in the region was … Read the whole story
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by Jess Nelson
The Direct Marketing Association (DMA) has unveiled a new leadership team for the Email Experience Council, the email marketing branch of the professional marketing … Read the whole story
by Sara Guaglione
"Glamour" and "Self" will now share operations and social media teams. "Glamour" will let go of a "handful" of staffers as part of the … Read the whole story
by Gavin O'Malley
Using the same technology to recognize objects in photos, Google trained its system to identify speech bubbles in comics. Bubble zoom expands the speech … Read the whole story