by Wayne Friedman
A new survey shows there were more than seven times as many negative TV commercials against Donald Trump than against Hillary Clinton in a … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
If just 9% of digital display is viewed for just a second, and a mere 4% for 2 seconds, researchers suggest it's time to … Read the whole story
-
by Joe Mandese
On average, big advertisers now spend nearly a quarter (24%) of their digital ad budgets on social media, and nearly half (47%) plan to … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The world is eliminating friction. Generally, that's a good thing. But there may be unintended consequences. Let's take evolution, for instance. Read the whole story
by Steve McClellan
Epsilon's Chicago-based team will spearhead marketing across traditional, digital and retail channels for Del Monte brands including Del Monte and College Inn. Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
As the co-founder and CEO of ConvertMedia, Yoav Naveh works in the world of outstream video: video ad units that aren't tied to content. … Read the whole story
-
by Tobi Elkin
The IAB on Tuesday released the findings of a new report which reveals that two-thirds of U.S. consumers using ad blockers could be convinced … Read the whole story
by Jess Nelson
Say what you will, but Yahoo Mail continues to thrive as one of the most well-known email platforms behind Google Gmail. On Monday the … Read the whole story
by Laurie Sullivan
Google began rolling out expanded text ads, responsive ads for display, and mobile bidding options recently announced at the Google Performance Summit. The AdWords … Read the whole story
by Laurie Sullivan
Some eight in 10 searches looking for the "best time" to visit a location are initiated on a mobile device, 72% are searches looking … Read the whole story
by Joe Mandese
Interpublic's Golin unit, which has been transforming itself from its public relations agency roots into more of an integrated marketing services shop with an … Read the whole story
by Joe Mandese
GroupM tapped Plista's Nicolas Bidon as CEO for EMEA at Xaxis and named Jana Kusick to succeed him as head of Plista, a data-driven … Read the whole story
by Aaron Baar
"[Shopper marketing] was originally that 'last moment of truth'" before making a purchase. Marketers are now starting to realize there are a wide range … Read the whole story
by Wayne Friedman
CNN grabbed a Nielsen average 5.1 million viewers from 8 p.m. to 11 p.m. -- 70% higher versus the first night of the DNC … Read the whole story