by Wayne Friedman
NBCUniversal has completed its prime-time upfront negotiations, posting a strong 12.5% increase in the cost per thousand viewers -- the last of the major … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I read a story this week about a PR agency that plans to appoint three CEOs. I was ruminating on the wisdom of that … Read the whole story
by Joe Mandese
Dentsu Aegis' Carat, GroupM's MediaCom and Publicis' Zenith ranked as the top three media shops clients are most likely to work with if they … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Make no mistake: Tuesday night's cavalcade of stars at the Democratic Convention was a home run, in contrast to the comparatively lifeless Republican Convention … Read the whole story
by Tobi Elkin, Philip Rosenstein
The blockbuster sale of Yahoo's core assets to Verizon Communications, announced on Monday, could generate deep shifts on the global advertising industry's playing field. … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
Watching Michelle Obama's transcendent speech on the opening night of the Democratic National Convention, I thought about the First Lady's recent appearance on the … Read the whole story
by Joe Mandese
IPG Mediabrands has once again restructured its Initiative media services division, naming Mat Baxter global CEO, replacing Jim Elms who becomes Chairman of Initiative … Read the whole story
by Laurie Sullivan
If companies could vote on Verizon's decision to acquire Yahoo's core assets, those supporting the back-end pipes that run ads, video and content across … Read the whole story
by Wayne Friedman
Higher rates -- offset by audience ratings declines -- pushed total advertising revenue up 2.9% for the period. Many TV network executives have said … Read the whole story
by Laurie Sullivan
Click-to-call commerce is influencing more than $1 trillion in U.S. consumer spending, according to a report released Wednesday. Read the whole story
by Steve McClellan
The Omnicom Group branding agency, in partnership with Facebook, New York Stock Exchange and ReadySetRocket, has launched a new annual report about what it … Read the whole story
by Sara Guaglione
Despite aggressively buying smaller publishing companies in the last year, Gannett today reported lower second-quarter net income compared to a year ago. However, Gannett's … Read the whole story
by Larissa Faw
Ever wonder what the most popular pricing model is for ad buyers in Turkey? Or what the most popular type of vendor prevails in … Read the whole story
by Ben Frederick
Mobile wallets pushed SMS/text messaging in the top four channels for sales and offers millennials prefer, alongside email, Webcsites and apps. Most consumers (54%) … Read the whole story
by Wendy Davis
Siding against Yahoo, a federal judge in Illinois has rejected the company's bid to throw out a class-action lawsuit accusing it of sending unsolicited … Read the whole story
by Chase Martin
Smart home products have to create new value if they are to be adopted. That's the conclusion of a new study on various aspects … Read the whole story