The 4As has rejected the guidelines issued last week by the ANA and Ebiquity on how to proceed in business relationships with media agencies. … Read the whole story

Roberts, the Executive Chairman at the agency and so-called "Head Coach" at the Groupe Level, told "Business Insider" in an interview published Friday that … Read the whole story

Advertising spending on the Democratic National Convention was slightly above the Republican National Convention coverage the week before -- where some $22.3 million was … Read the whole story

Company shares fell 30% Friday to $12.76 after the firm disclosed second-quarter financial results late Thursday that missed analysts' expectations and disappointed investors. Read the whole story

The first execution of the VR video experience is with content created by T Brand Studio, the brand marketing unit of The New York … Read the whole story

Broadband providers protest a decision that, they say, enables the FCC "to become the 'Department of the Internet.'" Read the whole story

At a time when it looked as if video-based ad trade bureaus might be consolidating, a new one is entering the game, literally. The … Read the whole story

Drivers' preferences might be changing when it comes to connected and self-driving cars. Younger drivers in particular are more open to the idea of … Read the whole story

Viacom isn't just on the cutting edge of technology and fan engagement, as evidenced in its Media Lab. Manhattan HQ is redefining the aesthetics … Read the whole story

Just weeks after agreeing to be bought for $4.4 billion by Lions Gate Entertainment, premium cable TV network group Starz reported mixed financial results … Read the whole story

Geoff Campbell doesn't believe in the business model of publishers past. Instead, he believes his company, which produces one-minute video reports distributed across social … Read the whole story

Performance agency Performics has partnered with Northwestern University to form a search-based intent research center called Intent Lab. The center, two years in the … Read the whole story

Russell Athletic has launched the Team On advertising campaign, bringing former NFL star Eddie George into the fold as brand ambassador and motivating force. … Read the whole story