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by Jess Nelson
More than a quarter of promotional emails sent in the United States fail to reach their intended recipient, according to Return Path's annual email … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I read a story this week about how at the Summer 2016 Television Critics Association tour, National Geographic, TNT and TBS announced with great … Read the whole story
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by Ben Frederick
Clickbait titles, according to Facebook, can be classified by two criteria-withholding necessary information and misleading reader expectations. Those pages that continue to post clickbait-style … Read the whole story
by Chase Martin
The long-term view of the Internet of Things shows high numbers across the board. Global volume of IoT connections will increase from 6 billion … Read the whole story
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by Joe Mandese
MDC Partners' Varick Media Management this morning unveiled the release of RECO, a proprietary decisioning engine capable of analyzing and optimizing a programmatic campaign's … Read the whole story
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by Tobi Elkin
More than 70% of publishers conduct their media sales using programmatic tools, according to a report from AOL Platforms. Read the whole story
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by Sara Guaglione
In just one month, over 191.5 million Americans watched nearly 50.5 billion online videos. Some 48% of users watched videos in-app on smartphones, versus … Read the whole story
by Laurie Sullivan
Zeta Interactive, the data-driven marketing company founded by John Sculley and David Steinberg, announced Thursday the acquisition of Acxiom's email services unit, Acxiom Impact. Read the whole story
by Steve McClellan
The WPP agency has acquired a majority stake in Turkish digital shop WANDA. It's the second purchase of a digital agency this week by … Read the whole story
by Wendy Davis
A new law in New York paves the way for daily fantasy sports companies Draft Kings and Fan Duel to resume operations in the … Read the whole story
by Ben Frederick
Ad tech firm Sizmek announced new hyperlocal targeting capabilities for it's mobile first DSP StrikeAd. An alliance with Dailymotion Exchange will bring access to … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
The ultimate fate of Yahoo, or its pieces, will be the subject of a lot of speculation. But in the meantime, it seems appropriate … Read the whole story