by Joe Mandese
The good news, according to an analysis of second-quarter U.S. ad spending, is that the marketplace for all media suppliers expanded by $2.5 billion. … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
While Google paid the racketeers, Facebook is vowing to take on the blockers who have vowed retaliation. An ad tech arms race has begun. Read the whole story
by Joe Mandese
In a surprising shakeup, comScore Co-Founder Gian Fulgoni has been named CEO of the media audience measurement giant, replacing Serge Matta, who moves to … Read the whole story
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by Wayne Friedman
Walt Disney has announced two OTT initiatives for its powerful ESPN network group -- hoping to combat criticism the sports group might face when … Read the whole story
by Wayne Friedman
Online ad revenues for local TV stations will continue to climb in the coming years -- but slowly, rising under a 7% share of … Read the whole story
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by Philip Rosenstein
Programmatic auction volume rose a staggering 151% year-over-year worldwide, per Accordant Media's Q2 2016 Programmatic Media Market Pulse report. Likewise, exchange-traded inventory in North … Read the whole story
by Gavin O'Malley
Whether or not they employ ad blockers, desktop users will now be subjected to every ad that Facebook wants them to see. Increasingly threatened … Read the whole story
by Joe Mandese
Bloomberg Media has promoted Keith Grossman to global chief revenue officer from head of U.S. ad sales. Since joining Bloomberg in 2014 from associate … Read the whole story
by Wendy Davis
Comcast should stop bragging that it offers the "fastest Internet" in America, the National Advertising Division, a self-regulatory unit administered by the Better Business … Read the whole story
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by Laurie Sullivan
Duplicate listings are a major problem across the Web as the need to identify nearby physical locations and phone numbers of businesses on mobile … Read the whole story
by Jess Nelson
Oracle announced a partnership with DigitasLBI Tuesday to create a digital marketing agency for its cloud offerings. Read the whole story
by Laurie Sullivan
Adobe this week will begin officially rolling out a worldwide accreditation program requiring a "significant investment" in human capital and financial resources. The goal … Read the whole story
by Sarah Mahoney
"We are connecting with consumers and narrowing the distance between elite athletes and everyday athletes," says Greg Hoffman, Nike's CMO, of its Olympic-themed "Unlimited" … Read the whole story
by Steve McClellan
That's the concept for a new branded content series soon to be launched on the FYI Network for Pergo floors, which developed the idea … Read the whole story
by Wayne Friedman
Charter Communications stock rose sharply on the news of a strong Q2 performance that includes results from Time Warner Cable and Bright House deals, … Read the whole story
by Wayne Friedman
Scripps Networks Interactive witnessed another strong advertising quarter, with U.S. ad revenues up near double-digit percentages. But overall financial results didn't impress the stock … Read the whole story
by Chase Martin
Virtual reality continues to gain attention from different sides of the industry and consumer experience seems to be the universal target. Six Flags, which … Read the whole story
COMMENTARY
by Josh Lovison
By now everyone has probably heard of Pokemon GO. The game, a partnership between Nintendo and Niantic (creators of Ingress), is Nintendo's first foray … Read the whole story