by Wayne Friedman
Now six days into the Olympics, NBC says it is meeting most if not all its business and viewing goals, including improved ad sales … Read the whole story
COMMENTARY
by
It's the dog days of August, and I'm stuck in mid-stick. So I figured I'd break away from all the heinous political stories eating … Read the whole story
by Joe Mandese
At about the time big agencies and advertisers were wrapping up their upfront ad deals for the 2016-17 season, near-term demand for national TV … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I did something this week that perhaps nobody in history had done before Verizon's acquisition of Yahoo: I visited both AOL and Yahoo. Read the whole story
by Steve McClellan
The finding was disclosed today by 4As President Nancy Hill, in a guest column she penned for Campaign US that detailed a recent survey … Read the whole story
by Joe Mandese
Following a weak 2014, digital out-of-home (DOOH) ad spending rebounded in 2015 and is pacing to have another good year in 2016, according to … Read the whole story
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by Tobi Elkin
The Interactive Advertising Bureau's (IAB) Advanced Attribution Working Group, part of the IAB Performance Committee, on Thursday announced an overhaul of its Attribution Primer. Read the whole story
by Philip Rosenstein
With millions across the world tuning into the Olympic games on various devices, brands and advertisers are thinking strategically about how best to accurately … Read the whole story
by Larissa Faw
A report from Publicis Media suggests that this population segment presents untold opportunities for marketers. "Over the past decade, the South Asian Indian community … Read the whole story
by Gavin O'Malley
Pinterest is inviting advertisers to buy CPM campaigns using an auction-based system. In addition, the network is adding frequency capping, which will let brands … Read the whole story
by Aaron Baar
"Compared to other multi-channel platforms, cable companies have segued into other products. It's not just video anymore," Tony Lenoir, research analyst at SNL Kagan, … Read the whole story
by Steve McClellan
The creative, from New York-based d exposito & Partners, will run in traditional and digital media through October. It features original, Spanish-language creative with … Read the whole story
by Laurie Sullivan
Google calls a slow mobile experience too disruptive, so on Thursday the Mountain View company introduced Accelerated Mobile Project Ad Landing Pages built in … Read the whole story
COMMENTARY
by Andrea McFarling, Op-Ed Contributor
In an age where almost everything has become tailored to personal preferences -- from Netflix recommendations to one's Pandora playlist -- consumers not only … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The diversity police are in town and CBS is Public Enemy No. 1. Fortunately, for those of us in New York, the "town" is … Read the whole story