by Steve McClellan
Omnicom and WPP battled for the business in a review that began in June. In addition to creative and media, the scope of work … Read the whole story
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by Wayne Friedman
In the wake of Roger Ailes' departure at the top post of Fox News Channel/Fox Business Network, two veteran Fox executives will now take … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
What's your favorite Olympic event? Mine is the Modern Bullshit-a-thon. The new ExxonMobil campaign is an opportunity for viewers to marvel at the nimbleness … Read the whole story
by Wayne Friedman
Total average viewers for digital, cable, and broadcast platforms have been averaging 30.3 million for the first nights of competition -- Saturday through Wednesday. Read the whole story
by Wayne Friedman
U.S. cable operators will continue to see revenue growth in the coming years -- but much more with broadband than video business. Broadband subscriptions … Read the whole story
by Gavin O'Malley
Twitter is performing particularly poorly. In fact, only 31% of social media users reported following this year's Olympics via Twitter. Not faring much better, … Read the whole story
by Chase Martin
With the immersive nature of VR, brands may have a better opportunity to design engaging and more interactive content, yet best results may come … Read the whole story
by Sara Guaglione
The New York Times Company has acquired marketing agency Fake Love, reinforcing their commitment to virtual reality products, as well as adding to their … Read the whole story
by Laurie Sullivan
AOL's resident digital profit David Shing talked with "Search Marketing Daily" during a recent trip to Los Angeles about the trends that brands and … Read the whole story
by Laurie Sullivan
It hasn't been a good week internationally for Google. On Friday, South Korea became the latest country to say it will take a closer … Read the whole story
by Sara Guaglione
Meredith Corp. announced today a series of senior leadership promotions in its National Media Group marketing, sales and digital departments, following yesterday's promotion announcement … Read the whole story
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by Jess Nelson
Google rolled out new Google Inbox features to both iOS and Android devices this week to help prevent Gmail users from falling victim to … Read the whole story
by Aaron Baar
"It opens the door for businesses to have fun with this thing," Ryan Goff, senior vice president and social media marketing director at agency … Read the whole story
by Sara Guaglione
Guardian US appoints deputy editors of digital strategy and news Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The "opening" up of the television set-top is getting a lot of attention these days. The Federal Communications Commission has called for pay TV … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging -- what marketer took them … Read the whole story