by Wayne Friedman
Automotive companies are dominating NBC's Olympic TV coverage so far. Four of the top ten Olympic spenders on NBCUniversal's NBC broadcast network and its … Read the whole story
by Gavin O'Malley
In its latest forecast of domestic Twitter usage, eMarketer just significantly downgraded its projections amid nearly stagnant growth reported by the company in second … Read the whole story
by Chase Martin
Some segments in the Internet of Things are not experiencing the success they may have wanted. Following issues with overheating, which caused burns on … Read the whole story
by Wayne Friedman
With more than half the Olympics events completed -- through 10 days of TV coverage -- NBC Television Network is still well behind in … Read the whole story
by Tanya Gazdik
Sony Pictures Entertainment is marketing its new thriller "Don't Breathe" with the first 360-degree video within a Snapchat ad. Read the whole story
by Joe Mandese
At a time when American discourse seems focused on whether there is equal protection under the law, MTV today will kick off an outdoor … Read the whole story
by Laurie Sullivan
A flurry of data released Monday gives marketers insight into where Olympic TV sponsors and others fall short when making the connection with consumers … Read the whole story
by Steve McClellan
That's according to Pivotal Research analyst Brian Wieser. However, the impact on profitability for WPP and Omnicom, which won the consolidated AT&T account last … Read the whole story
by Ben Frederick
Twitter has had its fair share of challenges (having had its growth forecast recently downgraded by eMarketer) and mismanaged public relations disasters, but the … Read the whole story
by Laurie Sullivan
Despite reports that TV viewership of the 2016 Rio Olympics opening ceremony fell short of historic numbers, Google set out to determine whether the … Read the whole story
by Laurie Sullivan
Google warned that it will move Hangouts On Air in Google+ to YouTube Live, which the company announced at VidCon earlier this year. Google … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Ratings for this summer's Olympics are lower than those of the 2012 London Olympics -- yet according to NBC, the 2016 Olympics will be … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Last week Facebook retaliated against ad blockers by launching an ad-block blocker. This happened on Aug. 9, and by Aug. 11, the good folks … Read the whole story