by Wayne Friedman
In July, broadcast networks had between 76% and 82% reach in the U.S. -- with reach defined as homes watching each network for at … Read the whole story
by Wendy Davis
Browser developer Mozilla is throwing its support to proposed new set-top-box rules that would make it easier for people to watch TV programs on … Read the whole story
by Gavin O'Malley
The video channel will feature live coverage of events that users might like based on the channels and user accounts they already follow. More … Read the whole story
by Steve McClellan
Rozen joins OMD following four years as Chief Innovation Officer and SVP/General Manager at Meredith's digital and content agency MXM. He replaces Ben Winkler, … Read the whole story
by Laurie Sullivan
"The Daily Beast" has become increasingly focused on journalism and mapping out the delivery of news articles and content based on audience behavior that … Read the whole story
by Wayne Friedman
Another independently owned cable TV network is closing down: The 3-year-old millennial-viewer focused Pivot. Participant Media, which owns Pivot, started the channel by building … Read the whole story
by Chase Martin
Smart homes continue to become simplified with voice controlled lighting. Ledvance, the company behind Osram and Sylvania, just teamed up with Amazon's Alexa AI … Read the whole story
by Steve McClellan
Organic growth in the Americas region was a lackluster 0.3% for the period -- attributed to 2015 account losses at mcgarrybowen. The region showed … Read the whole story
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by Philip Rosenstein
VideoAmp, the cross-screen video-optimization platform, has launched an Advanced Television platform (ATV) aimed at combining the reach of cable TV with the targeting capabilities … Read the whole story
by Laurie Sullivan
Google introduced three new features for AdWords Express Wednesday for small, local and first-time advertisers -- Ad Scheduling, Map Actions, and Verified Calls for … Read the whole story
by Wayne Friedman
Audrey Steele will become EVP, sales research insights and strategy, while Suzanne Sullivan has been upped to EVP, entertainment sales. Read the whole story
by Sarah Mahoney
Amid retailers' constant scrambling for better ways to attract customers both online and in stores, both Walmart and JCPenney are offering a peek at … Read the whole story
by Jess Nelson
Holiday-themed email messages increased by 13.4% from 2014 to 2015 -- and as email volume increased from the third to the fourth quarter of … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Being an ad guy at heart, and one who specifically grew out of media, I love seeing the role of media professionals become front … Read the whole story
COMMENTARY
by Jayant Kadambi, Op-Ed Contributor
At the recent upfronts, all sides argued that their content will reign supreme for advertisers. In the advertising race, the winners will be those … Read the whole story