by Erik Sass
It's the end of an era as the curtain comes down on Gawker.com after 14 years prodding and pontificating on the media industry. Most … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
TV ratings will tell you how many people are watching a show, and even their approximate age (within various ranges). But how do viewers … Read the whole story
by Wayne Friedman
The fight for Viacom has ended, with the Redstone family winning control over embattled chairman/CEO Philippe Dauman, who is on his way out. Dooley … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Consumers have a victim mentality about advertising now. They feel like they are being stalked. Read the whole story
by Steve McClellan
A study conducted by IPG Media Labs and Twitter showed that the same video ad is nearly twice as memorable in a Twitter video … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
Maybe it's just me, but I feel marketing conference experiences are becoming a grind. I think there's too much bad and ugly going on … Read the whole story
by Laurie Sullivan
Uber has reportedly paid $680 million to acquire Otto, a 90-plus person technology startup whose mission is to rethink transportation, starting with self-driving trucks. … Read the whole story
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by Philip Rosenstein
Online publication The Drum and the Trade Desk have partnered to analyze the state of programmatic video in 2016, releasing a study showing rapidly … Read the whole story
by Wayne Friedman
Worldwide Rio Olympic TV viewing is on par with the London games in 2012, despite declines in TV viewership in the U.S. and in … Read the whole story
by Gavin O'Malley
Facing increasing competition from mobile app stores, Facebook has enlisted Unity Technologies to offer more tools and services to game developers. Read the whole story
by Larissa Faw
A new study from Engine Group's Cassandra and online publisher Clover Letter reports that teen girls are fed up with so-called "clickbait" stories and … Read the whole story
by Sara Guaglione
"The New York Times" is shutting down its NYT Now App, a free app dedicated to curating a list of the day's top news … Read the whole story
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by Tobi Elkin
Most people in ad-tech land have heard of Xaxis, WPP's programmatic media unit. But what about Xaxis Ad Labs? It's a business unit within … Read the whole story
by Laurie Sullivan
In a surprising twist of events, Seattle-based Moz, a 12-year-old maker of marketing software, will cut 28% of its workforce as part of an … Read the whole story
by Wendy Davis
Siding against Google, a federal judge has refused to dismiss a lawsuit alleging that the company unlawfully scans Gmail messages for ad targeting purposes. Read the whole story
by Sarah Mahoney
Amid retailers' constant scrambling for better ways to attract customers both online and in stores, both Walmart and JCPenney are offering a peek at … Read the whole story