by Chase Martin
Taxi fleets are projected to be fully automated within the next several years, which might also create new in-car marketing opportunities. The exact time … Read the whole story
by Gavin O'Malley
While still growing at a respectable clip, Instagram is behind Snapchat. Indeed, the social sensation recently surpassed Instagram as the top social destination among … Read the whole story
by Wayne Friedman
"Hillary for America," Democratic presidential candidate Hillary Clinton's campaign, has spent some big national TV dollars recently -- on NBC's Rio Olympics. More than … Read the whole story
-
by Wayne Friedman
Following its official weekend announcement of a change in leadership in Viacom -- seemingly ending months of a rough corporate battle --- the big … Read the whole story
by Steve McClellan
Adobe estimates that more than $40 billion will be lost to ad blocking this year alone -- about double last year's loss. But panelists … Read the whole story
by Sara Guaglione
Another round of cuts is coming to Time Inc.'s editorial department, just as Kristin van Ogtrop announced she is leaving her as Real Simple's … Read the whole story
by Wendy Davis
The Internet service provider Cox Communications is appealing a decision ordering it to pay $25 million to music publisher BMG for failing to police … Read the whole story
-
by Philip Rosenstein
The problem of advertising fraud has found a thoughtful opponent in the programmatic space. While buying ads programmatically can greatly enhance targeting and measurement, … Read the whole story
by Steve McClellan
Barker, which has held the account as creative AOR since 2014, will continue to handle branding, marketing strategy and creative across TV, print, and … Read the whole story
by Steve McClellan
The account will comprise both advertising and digital, marking the first time the retailer has appointed one agency to handle both parts of the … Read the whole story
by Sarah Mahoney
"The beauty category is all about discovery," says Ethelbert Williams, CMO of InstaNatural, who is scheduled to be a presenter at MediaPost's Brand Marketing … Read the whole story
-
by Tobi Elkin
The Trade Desk is one step closer to going public. The company completed its S-1 filing with the U.S. Securities and Exchange Commission late … Read the whole story
by Jess Nelson
Microsoft plans to add Genee into Office 365, meaning that Outlook email users may soon have an easier way to schedule meetings with friends, … Read the whole story
COMMENTARY
by Alex Bogusky, Op-Ed Contributor
Adtech is IBM in 1984. Brandtech is Apple. The good news is that these huge advertisers and huge budgets have funded the creation of … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Many of you are gearing up for 2017. You are determining budgets, developing strategies and detailing plans. And I ask you: why not be … Read the whole story

COMMENTARY
by Adam Simon, Op-Ed Contributor
There are many factors to consider in trying to predict when an emerging technology might have its iPhone moment, breaking through from an early-adopter … Read the whole story