by Joe Mandese
The good news for social media's ad supply chain is that marketers have tripled their social media marketing budgets over the past seven years, … Read the whole story
by Steve McClellan
That was one finding from an IPG Media Lab study, "Putting Science Behind The Standard." Attendees at a MediaPost conference in Lake Tahoe today … Read the whole story
by Wayne Friedman
While total traditional U.S. advertising has kept pace with rising digital media advertising for the last few quarters, it had a tougher period recently. … Read the whole story
by Tanya Gazdik
"What better way to reveal the new engine than to bring our customers behind the scenes to see how it's made firsthand," Harley-Davidson's Dino … Read the whole story
by Steve McClellan
OMD was the incumbent, but opted not to defend. The yogurt marketer spent more than $30 million on ads in 2015, according to Kantar … Read the whole story
by Wendy Davis
Digital rights groups are asking a federal appellate court to reconsider its recent ruling that the defunct aggregation service Power Ventures violated a federal … Read the whole story
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by Tobi Elkin
Time Inc. announced that it has selected programmatic marketplace Index Exchange as its primary header bidding wrapper partner. Time Inc. ad inventory will now … Read the whole story
by Wayne Friedman
The "sharing" economy has moved in a big way to entertainment and media: Fewer people are looking to buy or rent individual movies/TV programs. Read the whole story
by Chase Martin
Global revenue from connected smart audio devices is expected to more than triple in the next four years and will come from two distinct … Read the whole story
by Tobi Elkin
During a panel on ad blocking at MediaPost's Programmatic Insider Summit, agency pros were divided on what a post-ad blocking ad experience looks like. Read the whole story
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by Joe Mandese
Speaking at the Programmatic Insider Summit Tuesday, Assembly Chief Digital Officer Jeff Liang said the big breakthrough in targeting will be in unlocking the … Read the whole story
by Larissa Faw
Hyundai is partnering with Amazon for the "Prime Now. Drive Now." program that lets drivers in the Los Angeles/Orange County area book 2017 Hyundai … Read the whole story
by Laurie Sullivan
Some might say the ability to search on a mobile device from anywhere when connected to the Internet prompted an early start to searches … Read the whole story
by Gavin O'Malley
Pinterest is best known as a network for sharing and saving images. Yet saving written articles is already a popular pastime among users. The … Read the whole story
by Laurie Sullivan
Bing Ads on Monday announced the "shortlist" of agency winners for its Bing Agency Awards 2016 event scheduled to take place next month. The … Read the whole story
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by Tobi Elkin
Dstillery and White Ops have announced an expanded partnership that will combine Dstillery's audience engagement platform with White Ops' sophisticated invalid traffic (SIVT) accredited … Read the whole story
COMMENTARY
by Michael Hayes, Op-Ed Contributor
Conversely, the GRP model is breaking, thanks to the Internet and mobile and trends like cord cutting and media fragmentation. Once, advertisers could comfortably … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The top shared ads for these Olympics, like most of the ads for most Olympics, are just as earnest as the network packaging of … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
When did it get ok to start hating everything and to publicly convey your negative opinions in a demeaning, hurtful manner? When did society … Read the whole story