U.S. ad spend is expected to rise 5.8% to a record high of $178 billion -- double the amount projected for the overall U.S. … Read the whole story

Gallup, as they are wont to do, asked just a shade over 1,000 Americans if they had positive or negative views of various industries. … Read the whole story

"Lower prices and job growth will stimulate more holiday shopping activity this year. On the other hand, falling prices will create a tough environment … Read the whole story

WhatsApp announced some new updates to its privacy policy and terms and conditions today, which showed that the company will begin encouraging users to … Read the whole story

Cable news networks benefited from higher ratings from strong interest in the presidential election race --- as well as generally high ratings from HGTV, … Read the whole story

Facebook refuses to remain stagnant and allow Google and Microsoft to excel at artificial intelligence, so it is working on applying machine vision image … Read the whole story

The assignment followed a three-month pitch. The agency is tasked with developing a platform with an integrated global campaign aimed at senior business and … Read the whole story

Best Buy is adding virtual reality to most of its stores so consumers can see and try it before the holiday shopping season. The … Read the whole story

The multiyear partnership will also create a joint digital sports network that has yet to be named. Both companies will retain independent editorial control, … Read the whole story

More than 65% of app downloads occur as a direct result of searches in the app stores, which suggests that search has become a … Read the whole story

Two new spots from 72andSunny airing in the upcoming Video Music Awards on MTV focus on the economics of smoking and how buying cigarettes … Read the whole story

CE's scope of work includes brand and product positioning, creative strategy and direction and helping the client better understand how consumers experience and interact … Read the whole story

Marketers might need to rethink ways to reach higher-educated consumers, as discretionary spending could take a back seat for many during the next few … Read the whole story