by Steve McClellan
The new client-dedicated agency will be overseen by Wendy Clark, North America CEO at DDB, who led the Omnicom pitch. The account was previously … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
As Labor Day approaches, most of us past the age of consent are realizing we've been denied one of the season's sweetest pleasures: that … Read the whole story
by Aaron Baar
"Frankly, there are no other competitors," Blair Fischer, a SmartyPants rep, tells "Marketing Daily." "This is just what makes sense. With YouTube, there is … Read the whole story
by Wayne Friedman
From June 1 through August 28, Hulu has spent $13.9 million on national TV advertising; Netflix, $7.8 million; and Amazon Prime Instant Video, $5.1 … Read the whole story
by Wayne Friedman
Reports say 83% of consumers watch 10 or fewer channels, with 2% fewer respondents watching 11 to 20-plus channels -- down 1.5% versus a … Read the whole story
by Gavin O'Malley
As trolls increasingly threaten the quality of consumers' digital experiences, Microsoft is cracking down on these insidious haters. The changes add to Microsoft's existing … Read the whole story
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by Tobi Elkin
Teads, an outstream video provider and video advertising marketplace, has released the findings of a study that shows 66% of all brand professionals surveyed … Read the whole story
by Laurie Sullivan
Making a connection with a brand through an emotional television ad and online video does more than make people feel better about the brand. … Read the whole story
by Karlene Lukovitz
Pizza Hut is also launching a "Flick Football Challenge" game inviting fans to share videos of their skills for chances to win free pizza … Read the whole story
by Sarah Mahoney
Dollar General, Dollar Tree and Big Lots are reporting disappointing sales, even as market researchers find new enthusiasm for bargains among affluent shoppers and … Read the whole story
by Tanya Gazdik
The top three reasons buyers say they want to buy a vehicle are: 27.3% want one of the new models, 21% have problems with … Read the whole story
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by Laurie Sullivan
Computers learning human languages through machine-learning algorithms will also learn human biases, according to research from computer scientists at Princeton. In fact, search engines … Read the whole story
by Chase Martin
The day when consumers use wearables as stand-alone devices without the need for a smartphone has finally come, thanks to a new smartwatch. Samsung … Read the whole story
by Philip Rosenstein
Kantar Media's Campaign Media Analysis Group (CMAG) has named Steve Passwaiter as general manager to oversee post-convention political ad spend-tracking efforts. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
About 2,000 marketers, agency executives and media owners deliver data to World Economics Global Marketing Index (GMI) each month, creating a global picture of … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Siding against the Federal Trade Commission, a federal appellate court said today that agency can't prosecute AT&T for allegedly duping consumers who purchased "unlimited" … Read the whole story