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by Tobi Elkin
For its third acquisition this year, Dentsu Aegis Network announced it will acquire programmatic firm Accordant Media. Read the whole story
COMMENTARY
by Joe Mandese
We may never know what Dentsu Aegis Network paid to acquire independent agency trading desk Accordant this week, but whatever the price was, its … Read the whole story
by Wendy Davis
Pokemon Go developer Niantic says it uses outside companies to collect and interpret data about players for marketing-related analytics, but doesn't "sell" the information. Read the whole story
COMMENTARY
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"Forget all those variations on tiresome aviation ad cliches like offers of extra leg room or better WiFi," said the CMO of American Airlines … Read the whole story
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by Gavin O'Malley
Facebook's first Web satellite experiment just went up in smoke. Quite literally, the social giant's virgin satellite was destroyed in an explosion that took … Read the whole story
by Tanya Gazdik
Automakers are experiencing nearly across-the-board sales declines at a time of the year when sales usually are robust as dealers clear out model-year inventories. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Next week will bring the annual mother lode of 9/11 commemorative TV shows, even more this year than last because of this year's anniversary … Read the whole story
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by Wayne Friedman
Hulu is the top SVOD platform making gains from connected TV devices -- getting 37% of its subscribers from that method. Netflix is next … Read the whole story
by Steve McClellan
The new role is being filled by Jen Smith, currently head of strategy and planning for Maxus UK. Smith will be responsible for overseeing … Read the whole story
by Wayne Friedman
Price is the most-mentioned feature of why consumers like Netflix -- cited by 59% of respondents. The second-most-mentioned reason is that family members can … Read the whole story
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by Philip Rosenstein
The programmatic TV (PTV) ecosystem is growing, but a 4C white paper on the subject points to a number of barriers that are inhibiting … Read the whole story
by Sara Guaglione
The site is a collaboration with The Huffington Post and Grupo Imagen Multimedia. This is the 16th edition in The Huffington Post's international expansion. … Read the whole story
by Chase Martin
Ten IoT startups around the world will be selected to receive full service support in an agency's effort to advance the future capabilities of … Read the whole story
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by Jess Nelson
Salesforce announced the release of an analytics platform Thursday, extending its portfolio to B2B marketers. Read the whole story
by Laurie Sullivan
Zeta Interactive has secured another $45 million in funding. Co-founder John Sculley plans to use the funds to finance more acquisitions, mostly in data … Read the whole story
by Sara Guaglione
As part of The New York Times' plan to cut down on its local coverage around New York, the publication's Metropolitan section has gotten … Read the whole story
by Laurie Sullivan
Organic search contributes about 43.6% of Web traffic to the overall automotive industry, but Ford Motor Co. managed to increase its Web site traffic … Read the whole story