by Joe Mandese
In a potentially alarming early warning signal for TV's national advertising currency, an advanced neuroscientific study on the impact "second screens" and other distractions … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The event was titled the "Commander-In-Chief Forum." You might say the not-quite-accurate title underscored this event's position as not-quite-a-debate. Read the whole story
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by Wayne Friedman
TV viewers are now quicker to leave TV shows they love because they can be too difficult to find -- and/or too costly. A … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
There used to be funds in every company budget for something called "corporate social responsibility." The funds were meant to be spent on "enlightened … Read the whole story
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by Philip Rosenstein
According to Wise Data Media, the Democratic and Republican conventions in July strongly impacted fill rates and overall CPMs in the digital ad markets … Read the whole story
by Wendy Davis
Cable and satellite providers will have to make television programs available to subscribers via apps, under a new proposal put forward Thursday by Federal … Read the whole story
by Steve McClellan
The brand spent an estimated $224 million on ads in the U.S. last year, according to Kantar Media. MEC has handled the assignment for … Read the whole story
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by Wayne Friedman
Some 61% of all political ad spending through August came from PACs and issue-oriented advertisers. In 2012, this was at a 57% share, according … Read the whole story
by Larissa Faw
Gordon will serve as the Chicago lead for Shop+, overseeing the unit's expansion in that market. She will report to Joe Migliozzi, Managing Director … Read the whole story
by Gavin O'Malley
Represented in the form of little blue check marks, receipts simply let users know when those with whom they are corresponding have read their … Read the whole story
by Joe Mandese
Arlene Manos is stepping down from her day-to-day role of overseeing AMC Networks' ad sales organization and turning it over to Scott Collins, whom … Read the whole story
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by Wayne Friedman
A day after big TV station group Tegna witnessed its stock soaring on the news that it would spin off its Cars.com business into … Read the whole story
by Chase Martin
'Shipping container farms' are entering the Internet of Things with connected features to enable remote management. That connectivity also extends across individual farms to … Read the whole story
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by Laurie Sullivan
Google announced the acquisition Thursday of Apigee for $625 million. Along with the deal came a host of relationships with brands such as Burberry, … Read the whole story
by Jess Nelson
As Apple Watches begin to penetrate mobile technology, more consumers will first view emails on their wrists. Email marketers must ensure their messages are … Read the whole story