by Joe Mandese
Dentsu Aegis Network, which has been on a strategic acquisitions tear -- acquiring performance and data-mining shop Merkle and formerly independent agency trading desk … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The FCC's broadband privacy proposal "would create unnecessary and inconsistent privacy regulations that would undercut the vibrant online ecosystem," a coalition of major ad … Read the whole story
by Gavin O'Malley
If average users won't come to Twitter, then Twitter will come to them. That seems to be the reasoning behind the social giant's decision … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The ability to identify and recognize a person, attaching a face to a name and a background to that person, is an inherently important … Read the whole story
by Wayne Friedman
Although ratings were down for the Olympics, NBCUniversal not only reversed a trend of losing money on the two-week event, but it helped to … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
I was watching the season finale of TNT's "The Last Ship," and saw a promo for CBS's new drama, "Bull." Made sense to me. … Read the whole story
by Sara Guaglione
At its first BrandFront presentation, Meredith Corp. unveiled an initiative for its brands to partner with social organizations to engage its Millennial audience to … Read the whole story
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by Wayne Friedman
For the entire September to September TV season, broadcast networks showed more declines in traditional prime-time TV program ratings -- with three of the … Read the whole story
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by Tobi Elkin
Marketron, a provider of B2B software solutions, said it will integrate data from Nielsen, Strata, and Katz Radio Group's programmatic exchange, Expressway from Katz. … Read the whole story
by Chase Martin
Consumer interest in artificial intelligence-powered agents is high, but at least one agency executive says there might be more opportunity on the brand side. … Read the whole story
by Tobi Elkin
Videology, a software provider for converged TV and video advertising, announced an alliance with Screenvision Media that will enable advertisers to plan, buy, and … Read the whole story
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by Wendy Davis
A broad coalition of entertainment industry groups is opposing Federal Communications Commission Chairman Tom Wheeler's proposal requiring cable companies to make programs available through … Read the whole story
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by Philip Rosenstein
Video advertising platform VideoAmp announced on Tuesday a European expansion, which includes the opening of its first European office in Amsterdam, and new partnerships … Read the whole story
by Sara Guaglione
Russ Torres has been hired as vice president of digital video content and strategy. Kent Laird will join as director of video product management. … Read the whole story