by Joe Mandese
In an effort to put more teeth into its so-called media "transparency" initiatives, the 4As today called on its members to put the association's … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
As the proprietor of this feature, I have only two responsibilities -- typing and opening email. Twice a year the latter yields the former … Read the whole story
by Joe Mandese
When it comes to managing their digital campaigns, marketers increasingly face a Hobson's choice. They want greater transparency and access to data about the … Read the whole story
COMMENTARY
by Joe Mandese
In the time since I heard the first report about Saturday night's bombing in Chelsea, many thoughts have gone through my head. Like most … Read the whole story
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by Wayne Friedman
Upfront/Newfront presentations continue to be of high value -- in terms of more advertising money and attention, with digital video gaining in particular. Some … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
One thing I have never understood: Why do we care so much who wins an Emmy Award (or an Oscar, Grammy or Tony)? Take … Read the whole story
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by Wayne Friedman
Nielsen now has a schedule to release part of its Total Audience measurement system -- which is intended to be ready for next year's … Read the whole story
by Gavin O'Malley
Ad click-through-rates (CTR) also showed moderate increases after the format change was introduced. The average increase in click-to-install conversion rate improved by 32%, while … Read the whole story
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by Wayne Friedman
4KTV content -- which offers around four times more pixels than current HDTV -- it expected to grow to 189 million unique users in … Read the whole story
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by Aaron Baar
"Older, consistent subscribers are critical to providers' economics, but the future of pay TV will ultimately be driven by the behavior patterns of today's … Read the whole story
by Tanya Gazdik
Consumers may research online, but plan to make more holiday purchases in-store, according to Epsilon, signifying the importance of personalizing online and offline communications … Read the whole story
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by Laurie Sullivan
When it comes to experiences involving choices around money, people take more risks in negative situations and less risk in positive ones. New research … Read the whole story
by Laurie Sullivan
Google is demonstrating a stronger focus on travel data with the launch of the Google Trips travel app, Google Destinations for desktop, and the … Read the whole story
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by Wendy Davis
Facebook says a federal appellate court shouldn't revisit its recent ruling that Power Ventures violated a federal hacking law by "scraping" Facebook's site. Read the whole story
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by Philip Rosenstein
The audience segments divide voters based on partisan or issue affinity, with 26 segments such as reluctant Republicans, disaffected Democrats, women swing voters, young … Read the whole story