by Joe Mandese
The hyper-fragmentation of consumer choice across all screens is reducing the share of choices they make to watch a TV channel. That's among the … Read the whole story
by Steve McClellan
The UK holding company has made an investment in LNEI, a leading French media group with stakes in such well-known publications as "Le Monde" … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
At last count, next week's navel-gazing Advertising Fest in New York consists of 126,543 ways to kill an hour of your time listening to … Read the whole story
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by Laurie Sullivan
The need for greater transparency and accountability hit the advertising industry Friday after Facebook confessed that it miscalculated how long site visitors watch video … Read the whole story
by Wendy Davis
Yahoo says a "state-sponsored actor" was behind a massive data breach that resulted in half a billion compromised accounts. Read the whole story
by Larissa Faw
Horizon will be responsible for media planning and activation across all channels in the U.S., including TV, radio, digital, print, and out-of-home. The shop … Read the whole story
by Larissa Faw
Arthur Sadoun, CEO Publicis Communications, continues to put his stamp on the newly minted group with the creation of new executive roles that affect … Read the whole story
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by Wayne Friedman
For the three-week period before and around the start of the new TV season, networks spent -- and/or placed promotional announcements -- valued at … Read the whole story
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by Gavin O'Malley
Marking its fourth such acquisition in about a year, Apple has acquired machine-learning startup Tuplejump. Financial terms of the deal were not disclosed. Read the whole story
by Sarah Mahoney
Second-hand stores are also a big destination for costume shoppers, and a new survey from Savers says that surprisingly, it's the 35 to 44 … Read the whole story
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by Tobi Elkin
A new Forrester report projects that the market for tools for managing Big Data will grow by double-digit rates. Read the whole story
by Laurie Sullivan
The Google Store has been ramping up its presence on Twitter to prepare for another hardware launch, with stronger signals that the Mountain View, … Read the whole story
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by Laurie Sullivan
In the first half of 2016 there were 30 venture capital-backed advertising, marketing, and sales initial public offerings (IPOs) or mergers and acquisitions, including … Read the whole story
by Chase Martin
When it comes to using augmented reality, executives see opportunities for brand experiences, but also say the medium creates new questions around privacy and … Read the whole story
by Tanya Gazdik
"Based on historical data on major crises we've tracked for nearly 10 years, some brands may take much longer than others to recover," says … Read the whole story
by Wayne Friedman
Discovery Communications' networks says new skinny bundles are not a threat to its business, offering protection from pay TV providers. And long term, its … Read the whole story
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by Wayne Friedman
TV viewing on Internet-connected devices among 18-49 viewers was up nearly 60% in August versus a year ago, now accounting for 8% of total … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Whether its users like it or not, Instagram has gotten very cozy with Madison Avenue and the broader business community. In the past six … Read the whole story