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by Wayne Friedman
In the first quarter of this year, consumers 18+ spent on average 35 hours and 26 minutes weekly with traditional TV (live and DVR). … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
If there's one thing you can count on like clockwork each fall, it's Advertising Week in New York. This year there are hundreds of … Read the whole story
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by Wayne Friedman
Over the past five years, growing TV technologies -- VOD, SVOD, and DVR -- have hurt live viewing of many cable network groups. For … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It hasn't managed to monetise its massive mobile user base, and now it has even lost its cool factor. Surely it's only a matter … Read the whole story
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by Tobi Elkin
At an Advertising Week panel on the evolution of programmatic media, industry heavyweights shared their vision on whether programmatic has delivered on its promise … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
The so-called Golden Age Of Television usually refers to dramas. Hardly anyone has claimed we're also in a Golden Age of comedy. Indeed, the … Read the whole story
by Steve McClellan
At an Advertising Week session on Monday, McDonald's US CMO Deborah Wahl and DDB NA CEO Wendy Clark discussed the fast food chain's agency … Read the whole story
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by Wayne Friedman
Live TV views have dipped, but on the upside, in the second quarter, smartphone time with apps or on Web sites has soared, climbing … Read the whole story
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by Tanya Gazdik
Consciousness is driving consumer purchase decisions, profit, and brand preference -- which is why the $3.4 trillion global wellness market is now three times … Read the whole story
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by Philip Rosenstein
IBM Watson has recently made a foray into consumer marketing, including initial relationships with Campbell's, Unilever, GSK and Toyota among others. At IAB MIXX … Read the whole story
by Steve McClellan
The new operation, called Kantar Public, will provide research services related to public policy, advise clients on "internal capability building," and help them assess … Read the whole story
by Chase Martin
Smartphone-powered virtual reality is projected to experience high growth, while the PC counterparts may sit on the sidelines. The number of VR-enabled smartphones and … Read the whole story
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by Wayne Friedman
Although cord-cutting/shaving worries remain, the pay TV industry remains relatively solid -- in terms of the percentage of U.S. subscribers and higher consumer prices. Read the whole story
by Larissa Faw
Goldman Sachs has set up its own in-house studio that serves as an agency to create branded content, according to a panel during Advertising … Read the whole story
by Laurie Sullivan
Microsoft Bing has rolled out support for Google's Accelerated Mobile Pages (AMP) in its search app to gain speed on page load times for … Read the whole story
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by Laurie Sullivan
Two unlikely rivals in cloud storage -- Adobe and Microsoft -- have formed a strategic partnership to help large corporations and advertisers making deep … Read the whole story
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by Jess Nelson
On the heels of Salesforce's Einstein announcement last week, Microsoft offered a sneak peek at its own AI-powered features at its annual Ignite conference … Read the whole story