In the first quarter of this year, consumers 18+ spent on average 35 hours and 26 minutes weekly with traditional TV (live and DVR). … Read the whole story
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If there's one thing you can count on like clockwork each fall, it's Advertising Week in New York. This year there are hundreds of … Read the whole story
Over the past five years, growing TV technologies -- VOD, SVOD, and DVR -- have hurt live viewing of many cable network groups. For … Read the whole story
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It hasn't managed to monetise its massive mobile user base, and now it has even lost its cool factor. Surely it's only a matter … Read the whole story
At an Advertising Week panel on the evolution of programmatic media, industry heavyweights shared their vision on whether programmatic has delivered on its promise … Read the whole story
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The so-called Golden Age Of Television usually refers to dramas. Hardly anyone has claimed we're also in a Golden Age of comedy. Indeed, the … Read the whole story
At an Advertising Week session on Monday, McDonald's US CMO Deborah Wahl and DDB NA CEO Wendy Clark discussed the fast food chain's agency … Read the whole story
Live TV views have dipped, but on the upside, in the second quarter, smartphone time with apps or on Web sites has soared, climbing … Read the whole story
Consciousness is driving consumer purchase decisions, profit, and brand preference -- which is why the $3.4 trillion global wellness market is now three times … Read the whole story
IBM Watson has recently made a foray into consumer marketing, including initial relationships with Campbell's, Unilever, GSK and Toyota among others. At IAB MIXX … Read the whole story
The new operation, called Kantar Public, will provide research services related to public policy, advise clients on "internal capability building," and help them assess … Read the whole story
Smartphone-powered virtual reality is projected to experience high growth, while the PC counterparts may sit on the sidelines. The number of VR-enabled smartphones and … Read the whole story
Although cord-cutting/shaving worries remain, the pay TV industry remains relatively solid -- in terms of the percentage of U.S. subscribers and higher consumer prices. Read the whole story
Goldman Sachs has set up its own in-house studio that serves as an agency to create branded content, according to a panel during Advertising … Read the whole story
Microsoft Bing has rolled out support for Google's Accelerated Mobile Pages (AMP) in its search app to gain speed on page load times for … Read the whole story
Two unlikely rivals in cloud storage -- Adobe and Microsoft -- have formed a strategic partnership to help large corporations and advertisers making deep … Read the whole story
On the heels of Salesforce's Einstein announcement last week, Microsoft offered a sneak peek at its own AI-powered features at its annual Ignite conference … Read the whole story
