by Steve McClellan
The win follows a consolidation review that began in May. The agency has created a new operation called Team Union -- based in London … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I saw Kate and Will this past weekend. Yes, I'm on a first-name basis with them. You might be, too. After all, we know … Read the whole story
by Wayne Friedman
The first presidential debate between Hillary Clinton and Donald Trump came in as expected: Strong TV viewership, with an estimated record total 84 million … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The Internet of Things involves connecting countless devices of varying type and degrees Available C, ultimately leading to a new marketing environment with consumers … Read the whole story
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by Wayne Friedman
A study from Hub Entertainment Research says 53% of viewers prefer free, ad-supported TV, with 40% preferring a monthly/yearly subscription and 7% preferring to … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The two-year lag between Yahoo's data breach and the company's disclosure of the hack is "unacceptable," six Democratic lawmakers say in a letter to … Read the whole story
by Steve McClellan
Interpublic Group CEO Michael Roth said that for IPG, average time viewed is "not a key measurement for buying on Facebook." The issue of … Read the whole story
by Joe Mandese
At a time when Madison Avenue is focusing its attention on an emerging field of "conversational marketing," the first kid-friendly and COPPA-compliant chat and … Read the whole story
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by Wendy Davis
Siding with the FTC, a federal appellate court ruled that the affiliate marketing company LeadClick is responsible for fake news sites that promoted weight-loss … Read the whole story
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by Laurie Sullivan
A lack of standards, and less reliance upon them, could stifle advancements in advertising as the industry undergoes a huge transformation in the next … Read the whole story
by Steve McClellan
The program, which the groups say is a first, is designed to help media agency pros keep up with the knowledge and skills needed … Read the whole story
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by Laurie Sullivan
Amazon maintains its lead over search engines when it comes to consumers deciding where to make that first search for products. A study released … Read the whole story
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by Gavin O'Malley
The new YouTube app features a simpler interface and is designed to be offline first -- and to work even when there's little to … Read the whole story
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by Laurie Sullivan
Some 48% of shoppers participating in a study released Tuesday say the ability to easily search and find products on a retailer's Web site … Read the whole story
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by Tobi Elkin
The consensus at a panel during OMMA Programmatic is that prices are definitely going up for programmatic media. Of course media pricing often rises … Read the whole story
by Larissa Faw
While the industry can effectively develop messages for TV and traditional media, it is trying to figure out how to tell better stories in … Read the whole story
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by Sara Guaglione
Time Inc. is forming 10 "digital desks" dedicated to topics including business, celebrity, entertainment, food and sports. The goal of each digital desk will … Read the whole story
by Chase Martin
Consumers say the possibility of being hacked deters them from fully using their IoT devices and businesses may not be adequately addressing their concerns. … Read the whole story