by Steve McClellan
The two firms had been in talks since April, shortly after the agency relinquished the Target account, which was taken over by GroupM (which … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The cable industry got a reprieve today when the Federal Communications Commission delayed a vote on a proposal that would have enabled consumers to … Read the whole story
by Joe Mandese
The Association of National Advertisers, already embroiled in an ongoing transparency debate with agency counterpart the 4As, is weighing in on another kind of … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
There is some research, and a lot of loose talk, about the so-called ad-tech tax. The term suggests that selling advertising with technology has … Read the whole story
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by Joe Mandese
Nielsen this morning announced a plan to begin introducing portable people meter (PPM) measurement to its local market TV ratings service for both "in-home" … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
That talkative computer from "2001: A Space Odyssey" takes on the advertising world. Read the whole story
by Jess Nelson
Uber announced a partnership with New York-based startup Yext on Thursday that enables marketers to hail a car for their customers, effectively delivering online … Read the whole story
by Laurie Sullivan
Five tech titans -- Amazon, DeepMind/Google, Facebook, IBM and Microsoft -- have formed a coalition to educate advertisers and consumers on the ongoing development … Read the whole story
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by Wendy Davis
Ad company Turn is urging a federal appellate court to leave in place an order sending a lawsuit over mobile tracking to arbitration. Read the whole story
by Wayne Friedman
Local TV stations will see 15% fewer political advertising dollars in 2016 than expected -- with other TV media also getting lower revenues. Kantar … Read the whole story
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by Wayne Friedman
Comcast's FreeWheel ad tech unit, offering software for cable, satellite, and over-the-top video platforms, says video views were up 24%, with advertising views growing … Read the whole story
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by Wayne Friedman
Short-form viewing is still a long-time thing. Horowitz Research says 44% of consumers 18 years and older are watching some short-form video daily, and … Read the whole story
by Larissa Faw
Industry executives are collaborating on Peace Brief to reduce the numbers of both the unarmed U.S. citizens who have been killed by the police … Read the whole story
by Jess Nelson
Google's cloud-based services are rebranding Google Cloud, the Silicon Valley technology giant announced Thursday. Read the whole story
by Larissa Faw
During the Man Code at Advertising Week, execs discussed how marketers best need to tailor their messages to reach today's men. Read the whole story
by Aaron Baar
"Usually, with pay-TV services, there are additional fees that are added on," J.D. Power's Kirk Parsons tells "Marketing Daily." "When you compare that to … Read the whole story
by Gavin O'Malley
Beyond simply improving the ad experiences for consumers, faster load times dramatically affect viewability rates, new research suggests. On average, the "lightest" ads have … Read the whole story