by Joe Mandese
The U.S. advertising marketplace grew only modestly in September -- which nonetheless signals a healthy expansion, considering that it is posting off an August … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Headlines about TV viewership have not been particularly positive. Common themes lately have been: "TV ratings plummeting," "NFL viewership in decline,""Millennials unplug from TV," … Read the whole story
-
by Wayne Friedman
Overall media spending for September grew 4%, with digital media rising, part of a long series of double-digit percentage levels, 17%, according to Standard … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Politico this week reported on a fascinating study by a couple of University of Texas profs that pretty much says that, in the rush … Read the whole story
by Wayne Friedman
In keeping with its promise to pursue TV-movie content producers, AT&T has been in informal discussions with Time Warner regarding the possibility of a … Read the whole story
COMMENTARY
by Stanley Federman, Op-Ed Contributor
In the rush to use data to automate and ease ad planning and buying, it's easy to think that our entire ecosystem needs to … Read the whole story
by Wayne Friedman
The latest presidential debate shows a slight uptick from the second debate -- but still much lower than the initial contest. The third debate … Read the whole story
by Sara Guaglione
Now that many magazines publish news and commentary daily on the web, as do newspapers and other news sites, "distinctions among them have blurred," … Read the whole story
by Wayne Friedman
Even with the airing of the Rio Olympics, commercial TV ratings -- still the dominant TV currency for marketers -- have declined. Broadcast networks … Read the whole story
by Aaron Baar
In his opening remarks at the Association of National Advertisers annual Masters of Marketing Conference in Orlando, organization president and CEO Bob Liodice announced … Read the whole story
by Wendy Davis
A federal appellate court in California has agreed to decide whether consumers can proceed with a class-action lawsuit against AT&T over the company's data-throttling … Read the whole story
by Sara Guaglione
USA Today Network (USATN) today released the first episode of its new weekly virtual reality show, "VRtually There," in partnership with YouTube and Toyota, … Read the whole story
by Steve McClellan
Patton -- who joined Grey in 2007 and who was most recently CEO of Grey's Europe, Middle East and Africa region -- is considered … Read the whole story
by Chase Martin
In addition to increased adoption from younger consumers and businesses with health and wellness programs, wearables adoption is set to triple over the next … Read the whole story
-
by Philip Rosenstein
According to a Google Trends report, the second top trending search term during last night's debate in Las Vegas was "bigly." The third most … Read the whole story
by Laurie Sullivan
Adobe began offering new features in its analytics platform Thursday to meet the increasing need for visual data on mobile devices as well as … Read the whole story