by Joe Mandese
Weeks after unveiling a plan to introduce out-of-home measurement of television viewing in local TV markets, Nielsen today announced a plan to also introduce … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
The unexpected BMW Films reboot: "The Escape," which debuted last night at 6 p.m. ET. "The Escape," like the eight BMW Films offerings that … Read the whole story
by Joe Mandese
The national TV advertising marketplace firmed up in September, following a historic cyclical pattern of increasing demand heading into the fourth quarter. The average … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
There was a time when television was a unifying force in this country -- when nightly news anchors were respected figures of authority, and … Read the whole story
-
by Philip Rosenstein
In light of the planned closure of Facebook's ad exchange FBX, IgnitionOne has released results of its Q3 2016 Digital Marketing Report. The results … Read the whole story
COMMENTARY
by Scott Gillum, Op-Ed Contributor
Marketers may know the buyer and their purchase behaviors -- but they don't fully understand their "why" or what motivates them to choose their … Read the whole story
by Sara Guaglione
"The Wall Street Journal" Editor in Chief Gerard Baker announced in a memo Friday that the publisher is seeking "a substantial number" of buyouts … Read the whole story
by Sarah Mahoney
Because last year's effort struck such a chord in many people, it has expanded the effort "to lift up and celebrate the people who … Read the whole story
-
by Laurie Sullivan
The latest controversy about Google's ad-targeting capabilities comes with a post from ProPublica that raises concerns about a policy change this past summer that … Read the whole story
by Steve McClellan
The company has a software unit and creative agency, ScrollMotion Blue. The software operation develops tools that help companies build and deploy interactive content … Read the whole story
-
by Laurie Sullivan
Criteo introduced a search platform for Google Shopping Tuesday after months of speculation. The platform takes a strong effort at predictive search based partly … Read the whole story
by Chase Martin
Consumers are concerned about the security in IoT devices and that concern has impacted their connected device purchase decisions. Overall awareness of potential security … Read the whole story
by Laurie Sullivan
Tailored recommendations based on goals, guidance through bid and budget estimates, and the ability to set up ad extensions in the main campaign workflow … Read the whole story
by Wayne Friedman
Chris McCarthy has been promoted to a new position -- president of MTV, VH1, and Logo. He had been president of VH1 and Logo. … Read the whole story
-
by Wendy Davis
Home sharing company Airbnb has asked a federal judge to prohibit New York officials from enforcing a new law that imposes fines of up … Read the whole story
by Jess Nelson
Email volume has grown 61% over the past two years, according to exclusive data from Adobe Campaign and Email On Acid. As the holidays … Read the whole story