Weeks after unveiling a plan to introduce out-of-home measurement of television viewing in local TV markets, Nielsen today announced a plan to also introduce … Read the whole story
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The unexpected BMW Films reboot: "The Escape," which debuted last night at 6 p.m. ET. "The Escape," like the eight BMW Films offerings that … Read the whole story
The national TV advertising marketplace firmed up in September, following a historic cyclical pattern of increasing demand heading into the fourth quarter. The average … Read the whole story
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There was a time when television was a unifying force in this country -- when nightly news anchors were respected figures of authority, and … Read the whole story
In light of the planned closure of Facebook's ad exchange FBX, IgnitionOne has released results of its Q3 2016 Digital Marketing Report. The results … Read the whole story
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Marketers may know the buyer and their purchase behaviors -- but they don't fully understand their "why" or what motivates them to choose their … Read the whole story
"The Wall Street Journal" Editor in Chief Gerard Baker announced in a memo Friday that the publisher is seeking "a substantial number" of buyouts … Read the whole story
Because last year's effort struck such a chord in many people, it has expanded the effort "to lift up and celebrate the people who … Read the whole story
The latest controversy about Google's ad-targeting capabilities comes with a post from ProPublica that raises concerns about a policy change this past summer that … Read the whole story
The company has a software unit and creative agency, ScrollMotion Blue. The software operation develops tools that help companies build and deploy interactive content … Read the whole story
Criteo introduced a search platform for Google Shopping Tuesday after months of speculation. The platform takes a strong effort at predictive search based partly … Read the whole story
Consumers are concerned about the security in IoT devices and that concern has impacted their connected device purchase decisions. Overall awareness of potential security … Read the whole story
Tailored recommendations based on goals, guidance through bid and budget estimates, and the ability to set up ad extensions in the main campaign workflow … Read the whole story
Chris McCarthy has been promoted to a new position -- president of MTV, VH1, and Logo. He had been president of VH1 and Logo. … Read the whole story
Home sharing company Airbnb has asked a federal judge to prohibit New York officials from enforcing a new law that imposes fines of up … Read the whole story
Email volume has grown 61% over the past two years, according to exclusive data from Adobe Campaign and Email On Acid. As the holidays … Read the whole story
