by Steve McClellan
Charles Courtier, who has led GroupM media agency MEC for the last 14 years, is stepping down and will be succeeded by Tim Castree, … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Five years ago, I had just subscribed to NetfIix and wrote an article for MediaPost explaining why I thought it was the best thing … Read the whole story
by Wendy Davis
A group of black lawmakers are calling on Facebook CEO Mark Zuckerberg to revise a targeting feature that reportedly enables marketers to prevent ads … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
In the UK, Facebook has put the kibosh on plans by Admiral, a British car insurer, to offer lower premiums to new drivers based … Read the whole story
by Chase Martin
Virtual reality might get a boost this holiday season as new VR products are about to hit the market. Google's Daydream View, which was … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
There's a trend in digital marketing that will result in what I am referring to as Connected Creativity. It's the ability for marketers to … Read the whole story
by Wayne Friedman
Cable TV revenue -- largely coming from the Fox News Channel -- rose 10% to $3.81 billion due to higher affiliate and advertising revenues. … Read the whole story
by Jess Nelson
Adobe unveiled plans to integrate Dreamweaver and Adobe Campaign on Wednesday, offering a sneak peek at the company's Adobe MAX creativity and design conference … Read the whole story
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by Philip Rosenstein
Liftoff, a company that studies mobile user acquisition, announced the release of new benchmarks examining the mobile behavior of users in red, blue and … Read the whole story
by Steve McClellan
Erin Johnson, chief communications officer at WPP's J. Walter Thompson returned to work today after an extended leave of absence. It began earlier this … Read the whole story
by Gavin O'Malley
Boosted by the continued growth of video and mobile, Facebook posted strong third-quarter earnings on Wednesday. Beating analysts' estimates once again, the social giant … Read the whole story
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by Gavin O'Malley
Taking on Slack and other similar communication platforms, Microsoft debuted Teams -- a chat-based "workspace" in Office 365. Read the whole story
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by Wayne Friedman
Sinclair Broadcast Group, the big TV station company, made big advertising gains in the third quarter -- 27% -- with political looking for bigger … Read the whole story
by Laurie Sullivan
The move brings Adobe Analytics into the Social Publishing panel, a marketing tool that offers analytics, to Premiere Pro, which supports the ability to … Read the whole story
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by Wayne Friedman
CNN, because of the big election-year interest, continued to soar, up 54% over the same period a year ago. Total Turner revenue -- affiliate … Read the whole story
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by Wayne Friedman
AMC Networks -- home of "The Walking Dead" -- saw its advertising results tumble 10% during its latest quarterly reporting period. Revenue fell to … Read the whole story
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by Philip Rosenstein
Rubicon Project reported Q3 earnings and announced a 19% reduction in its workforce, in a bid to lower overall costs by up to $30 … Read the whole story
by Sara Guaglione
The cuts will be made in 150 locations across 39 countries, according to a memo from CEO Jim Smith. They will affect the Financial … Read the whole story