Testing the patience of brand partners, Facebook reported some additional ad-metric inaccuracies on Wednesday. On one of its Pages dashboards, a summary number showing … Read the whole story

Dentsu Aegis Network has acquired Findr Group, owner of Gravity Media ("Gravity"), a full-service multicultural marketing agency headquartered in New York City. As part … Read the whole story

What will the future of TV be like? You may wonder if commercials are doomed. At the very least, they are under assault in … Read the whole story

The brewing giant confirmed the shift Wednesday. The primary incumbent was Omnicom's Integer although Arc had previously handled a small portion of the client's … Read the whole story

Pay TV subscribers have made some bigger changes recently -- including cord-cutting, with more alterations apparently to come. When asked in a survey about … Read the whole story

The two agencies will continue to operate separately as MXM and C3. However, for clients looking for a global solution, the agencies will partner … Read the whole story

The company continues its gradual rollout of holiday creative, with new spots highlighting holiday decorations and groceries, emphasizing its $10-off-with-$50 purchase offer. Read the whole story

Just 9% of marketers participating in a white paper scheduled for release Thursday admit they can consistently recognize customers across media channels, although 72% … Read the whole story

More smart kiosks may be coming to cities, thanks to a new move by a major network. Adding to another recent IoT-related acquisition, Verizon … Read the whole story

Through eight weeks of the new season, ABC has five of the top 10 non-sports shows among 18-49 viewers whose households makes $100,000 or … Read the whole story

The New York-based independent agency is introducing a platform that tracks more than 350 brand and consumer key performance indicators (KPI) including brand health, … Read the whole story