by Wendy Davis
The Federal Trade Commission should investigate word-of-mouth marketing companies BzzAgent and Influenster, which allegedly send consumers free products in exchange for reviews and posts … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Roslyn Layton, an outspoken critic of the FCC's new privacy rules as well as the net neutrality rules, will join President-elect Donald Trump's transition … Read the whole story
by Joe Mandese
Ad executives overwhelmingly believe the ad industry is the rightful owner of data generated by digital ads served to consumers' browsers and devices vs. … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
An airline may think it has an answer to jet lag. The catch: the traveler would have to swallow a 'digital pill.' British Airways … Read the whole story
by Karlene Lukovitz
Kellogg said it decided to stop allowing its ads to be on Breitbart after receiving complaints from customers who saw ads for Frosted Flakes … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
I was one of the founding members of The Council for Research Excellence (CRE), a group of 40 top industry researchers from major Nielsen … Read the whole story
by Chase Martin
With holiday shopping officially underway, the actual sales numbers for some virtual reality systems are lower than originally projected. In particular, Sony's PlayStation VR … Read the whole story
by Laurie Sullivan
In a race to widen their respective developer networks, Amazon and Google have released separate self-service tools to help inventors create apps based on … Read the whole story
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by Wayne Friedman
All cable TV news networks had a strong November viewing period -- results that were largely expected due to the strong interest in the … Read the whole story
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by Tobi Elkin
AppNexus filed confidentially for its IPO, according to a report in "The Wall Street Journal." The "Journal" report said AppNexus is looking for a … Read the whole story
by Steve McClellan
Souza, one of the agency's top innovators, is joining the U.S. team as a VP based in Detroit, where he will oversee the agency's … Read the whole story
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by Wayne Friedman
Lotame, a data management platform, is expanding to TV with what it says is the first-to-market TV data management platform, which will connect first-party … Read the whole story
by Laurie Sullivan
Consumers who browse, and search for discounts, deals and things to do typically prefer doing so on the mobile Web. In fact when doing … Read the whole story
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by Jess Nelson
A fifth of holiday sales on Cyber Monday were generated by an email marketing promotion, according to the latest data from Adobe Digital Insights. … Read the whole story
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by Wayne Friedman
Since the beginning of the TV season, new TV/media competitors have increased their spending on traditional national TV networks, including Hulu, PlayStation Vue, and … Read the whole story
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by Sara Guaglione
"Business Insider" co-founder Julie Hansen is leaving the company in 2017 to become CEO of a tech start-up. Hansen, currently chief operating officer and … Read the whole story
by Tanya Gazdik
"While all of the trends Landor identified will shape brands in 2017, chatbots, minimalist package design, and kidulting will be among the most visible," … Read the whole story
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by Philip Rosenstein
A Rubicon Project study, conducted in connection with The Female Quotient Strategy (TFQ), showed that marketers, when doubling their programmatic investments, can increase sales … Read the whole story