by Larissa Faw, Steve McClellan
The moderate gains predicted for 2017 are not surprising for a year lacking big sports events like the Olympics or the U.S. political elections. … Read the whole story
by Joe Mandese
Digital publishers may have embraced "native" formats as a godsend for new advertising revenues, but the majority of ad execs are more keen on … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Ha! I knew I was right! "Get rid of Snoopy," I advised Met Life, in print, because, obviously, the ads were just a particularly … Read the whole story
by Wayne Friedman
U.S. media stocks have pulled back somewhat from their recent run-up, yet they still score big results since the election. Dow Jones U.S. Broadcasting … Read the whole story
by Sara Guaglione
The price of "New York Times" home delivery subscription is increasing starting January 2017. Subscribers received an email from publisher Arthur Sulzberger Jr. notifying … Read the whole story
by Jess Nelson
Retailers aren't keeping their newly acquired customers. How can marketers plug losses while capitalizing on newly engaged customers? What lessons do Black Friday and … Read the whole story
by Tanya Gazdik
The goal of the campaign is to demonstrate how MetLife helps businesses navigate the changing workplace. A 30-second spot premiered on the Sunday morning … Read the whole story
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by Laurie Sullivan
Google online paid-search ads drove sales up 13% year-over-year through mid-November, but the U.S. Thanksgiving season showed strength in mobile advertising and product listing … Read the whole story
by Steve McClellan
The agencies include Joan Creative, Erich + Kallman and The Community, which will work across the cereal and snack food giant's portfolio of brands. … Read the whole story
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by Wayne Friedman
While much sports viewing is live, versus non-sports programming, there is some time-shifted viewing among sports fans -- even if very little. Nearly 60% … Read the whole story
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by Tobi Elkin
A new survey finds that global brands are consolidating their roster of ad-serving companies, with the average number of partners dropping by one-third in … Read the whole story
by Sara Guaglione
Bloomberg Media has hired Teddy Lynn to become its global chief creative officer. Lynn will report to COO Jacki Kelley, and begins in early … Read the whole story
by Sara Guaglione
The Washington Post has hired Scot Gillespie to becomes its first chief technology officer. Gillespie will manage The Post's engineering team and will have … Read the whole story
by Wendy Davis
The Warriors' mobile app requires smartphones to "constantly record and monitor all background audio," including users' conversations, a New York resident argues in new … Read the whole story
COMMENTARY
by
Is there anything cheesier than a "naughty" Santa? Well, yes. The Fiat "Black Friday Event" commercial manages to pack in so many sexist, culturally … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
Forget about Millennials. Anyone trying to understand the future of media and technology should observe what the children do. First of all, they talk … Read the whole story