by Steve McClellan
All four of the major holding companies -- WPP, Interpublic, Omnicom and Publicis Groupe -- have now acknowledged that subsidiaries within their respective folds … Read the whole story
by Joe Mandese
Nielsen, a company that began by measuring the audiences of TV (and radio) shows, has acquired Gracenote, a company that began by providing listings … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Every year since I started writing here back in 2013, I have looked back and tallied how well I did in terms of generating … Read the whole story
by Chase Martin
Virtual Reality just went social and the first offering from a major player is coming to mobile-based VR viewers with immersive VR system support … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Google "has given itself the power to track users across the overwhelming majority of websites in use in the world today," advocates say in … Read the whole story
by Sarah Mahoney
The study finds that online reviews continue to be one of the most powerful forces in e-commerce, with 82% saying they rely on reviews … Read the whole story
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by Wayne Friedman
Overall estimates now have worldwide pay TV subscribers at between 800 million and 1 billion. Asia-Pacific remains the big position producer. Read the whole story
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by Tobi Elkin
Sure, presidential politics topped the list of real-time trending topics, but you can't count a Kardashian out of the running for the top trends … Read the whole story
by Sara Guaglione
A Time Inc. spokesperson confirms content will remain on the xoJane.com sites for the next year, but nothing new will be added. It is … Read the whole story
by Aaron Baar
There had been augmented-reality games before. Even Niantic, the Google-spun-off company behind Pokemon Go, had created their own game, Ingress, in 2012, that also … Read the whole story
by Aaron Baar
More than half of the consumers surveyed said they wanted to find a professional to help them make smart home decisions. Expense, however, was … Read the whole story
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by Laurie Sullivan
Microsoft is making available a data set from Bing search and Cortana virtual assistant queries to researchers who want to train their artificial intelligence … Read the whole story
by Laurie Sullivan
On Monday, Alphabet shared a first look at the Chrysler Pacifica minivan equipped with the latest technology including a suite of sensors, mapping system, … Read the whole story
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by Gavin O'Malley
At present, about 300 million Kik users are already chatting with friends and bots via text. The new feature includes one-on-one and group chats … Read the whole story
by Larissa Faw
mitu is aiming to be the voice of Latino youth. Backed by investors including WPP, Verizon Ventures, and Upfront Ventures, the company currently reaches … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The real victim in all this has been the small agencies. They are innocent bystanders as brands force WPP, Interpublic, Omnicom and Publicis Groupe … Read the whole story