by Wayne Friedman
Nielsen has altered the preview of its Total Content Ratings system. Instead of allowing its media clients to analyze TCR data online as of … Read the whole story
COMMENTARY
by Marla Skiko
LAS VEGAS -- We are all now indisputably part of a connected world. Everything we desire - from entertainment to news to instant social … Read the whole story
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by Gavin O'Malley
Anthony Pompliano claims to have been fired after less than a month as Snapchat's head of growth, because he refused to go along with … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
The great thing about forecasting the future in this space: Nobody ever remembers if you were right or wrong. So in that spirit, here … Read the whole story
by Steve McClellan
The U.S. Army has issued an RFP for its next ad and marketing program contract, which is potentially valued at $4 billion over ten … Read the whole story
COMMENTARY
by Mike Azzara, Op-Ed Contributor
AI ethics makes my brain hurt. The issues and questions are that big. Never mind corporate behavior; people, governments, policies and global geopolitics will … Read the whole story
by Joe Mandese
Who says print is dead? For the second time in six months, "The Atlantic" is reprinting an issue of its magazine: The January/February 2017 … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
While it undoubtedly benefits companies to be able to have a free - or at least mostly free - hand in how they collect, … Read the whole story
by Sarah Mahoney
While big-name retailers like Macy's, Kohl's and Sears are trapped in a post-holiday woe-is-me party, the final tallies on online sales are champagne-worthy. Read the whole story
by Sarah Mahoney
The moves may bolster its bloody balance sheets as it continues in its struggle to reinvent itself, searching for new ways to connect with … Read the whole story
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by Wayne Friedman
Two agency holding companies -- Dentsu and WPP Group -- were the most active in mergers/acquisitions among media/communications/technology companies in 2016. Both companies made … Read the whole story
by Jack Feuer
Alex Bogusky. What just went on in your head when you read those words? Envy, perhaps? Admiration? No doubt a confusing mix of love … Read the whole story
by Tanya Gazdik
"A three-peat is possible -- if not probable -- if Wall Street, consumer confidence, and the economy continue to respond favorably to the incoming … Read the whole story
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by Wayne Friedman
Song sales were down 25% in 2016 to 734.2 million units, while album sales slipped 15.6% to 173.4 million. But on-demand audio streams almost … Read the whole story
by Karlene Lukovitz
Coke's video notes that the "140 happy calories" in 12 ounces can be spent on "extra happy activities" such as 25 minutes of dog … Read the whole story
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by Wendy Davis
A watchdog has called foul on Frontier Communications over ads for its Internet service. Frontier advertised that consumers could stream video and "never worry" … Read the whole story
by Chase Martin
IoT devices extend beyond humans at CES, with more than one brand showcasing connected pet products this week. In addition to brands with products … Read the whole story
by Laurie Sullivan
Internet-connected health devices like the popular wearable Fitbit or the stationary bike from Peloton, which allows riders to link into live streaming cycling classes, … Read the whole story
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by Wayne Friedman
For its networks, including TBS and TNT, Turner Ignite Sports will look to match TV advertisers on a deeper level with its big sports … Read the whole story
by Steve McClellan
Commercial Outtakes of a Minnesota car dealer's bear mascot taking multiple tumbles on an ice rink went viral over the New Year's break, attracting … Read the whole story