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by Wayne Friedman
In December, there was a 2.9% increase in the amount of advertising time. Viacom networks continue to draw some of the highest advertising loads … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Prepare to be bombarded with commentary and analysis about Donald Trump in the run-up to Friday's "peaceful" transfer of presidential power, which last year … Read the whole story
by Steve McClellan
KFC U.S. has selected Mediavest | Spark, part of Publicis Media, as its new agency for media planning and buying responsibilities for its general-market … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Adland must hope the hard Brexit-or-nothing plan laid out yesterday is Theresa May's poker face and a free trade deal for the industry is … Read the whole story
by Steve McClellan
Dentsu said today its internal investigation into its digital ad billing practices in Japan found nearly 1,000 cases where inaccuracies occurred in the processing … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The writing has been on the wall for some time. But where it once spelled out Yahoo, it now says Altaba. The Yahooligans are … Read the whole story
by Joe Mandese
Nielsen and AT&T this morning announced a deal to license "anonymized" set-top-box data from subscribers of AT&T's DIrecTV and U-Verse services to Nielsen to … Read the whole story
by Sara Guaglione
The publisher held a board meeting earlier this week to address the future of the company. Talks will gauge how much the company is … Read the whole story
by Laurie Sullivan
This is the company's third time participating in the Super Bowl ad lineup, but the first time it will roll out the campaign live … Read the whole story
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by Wayne Friedman
When consumers were told that pirated video content can result in studios losing money, 39% of consumers said this knowledge had no effect on … Read the whole story
by Wendy Davis
FitTea, which sells tea blends that supposedly offer health benefits, posted paid endorsements to its own Web site without stating that they were ads, … Read the whole story
by Steve McClellan
Kellogg has been a client of Burnett's for over 60 years and last year decided to shift its iconic Special K brand in the … Read the whole story
by Tobi Elkin
More than half of U.S. adults live in households with cell phones, but no landline phones, according to new research from the GfK MRI … Read the whole story
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by Wayne Friedman
Cable, satellite, and telco pay TV providers are all forecast to sink by around 1% for each of the next several years -- 0.7% … Read the whole story
by Steve McClellan
The spots are from Havas New York and showcase the work of the U.S. Digital Service, which was created by President Obama in 2014 … Read the whole story
by Laurie Sullivan
Baidu has named Qi Lu group president and COO in charge of products, technology, sales, marketing and operations, effective immediately. The former Microsoft EVP … Read the whole story
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by Joe Mandese
First and foremost, lower TV spending in 2016 political advertising may simply be a function of better media buying, said Planning & Placement's Ben … Read the whole story
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by Laurie Sullivan
Google Assistant may soon allow users to make payments through the application. Hidden in the string of code in the latest beta version of … Read the whole story
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by Gavin O'Malley
Based in Paris, Station F is shaping up to be the world's biggest startup campus. Although the massive physical space remains under construction, it … Read the whole story