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by Wayne Friedman
Digital media was again the star performer among all media categories -- but it was only up 13.3% for the year. Retail, telcos, and … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Consumer advocates criticize Ajit Pai for his opposition to the net neutrality rules. But the News Media Alliance views the Republican as "an avid … Read the whole story
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by Wendy Davis
Ad-tech companies that track consumers across their smartphones, laptops and other devices should inform consumers -- as well as publishers and app developers -- … Read the whole story
by Wayne Friedman
Advertising gains will rise because of new metrics, according to a new study that estimates ad revenue at basic cable networks grew 4.5% to … Read the whole story
COMMENTARY
by Gary Milner, Op-Ed Contributor
Creative is only 15% of the marketing budget. So if 85% of this budget is in media, then a 20% to 30% improvement in … Read the whole story
by Laurie Sullivan
Yahoo expected to close the sale of its core assets to Verizon by the end of the first quarter in 2017, but the company … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Ryan Reed, director of television and video solutions at Lotame, started his career at Matrix Solutions, creating sales software for local television groups. "That … Read the whole story
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by Gavin O'Malley
Adelphic's self-service model proved particularly attractive to Time Inc., according to President and CEO Rich Battista. Read the whole story
by Tanya Gazdik
Geico, Verizon Wireless and McDonald's are the bg three in ad awareness, according to YouGov BrandIndex, which is releasing its annual perception rankings. Read the whole story
by Steve McClellan
The Brooklyn-based agency has promoted four members of its leadership team to presidential posts and another to the position of Chief Talent Officer in … Read the whole story
by Larissa Faw
It's the first time the MDC Partners agency is appointing someone outside of its creative department to serve as its top leader. Jarvis, who … Read the whole story
by Wayne Friedman
Fox News Channel pulled in the best viewing numbers for the presidential Inauguration on Friday. Between 11 a.m. and 5 p.m., Fox pulled in … Read the whole story
by Karlene Lukovitz
The first Bud Light ad in the new, long-term creative platform ended up running during the NFC and AFC Championship Games -- the most-watched … Read the whole story
by Philip Rosenstein
The top trending attendees across the Google ecosystem were: Chuck Schumer, Jimmy Carter, Mike Pence, Barron Trump and Ivanka Trump. The most-asked question on … Read the whole story
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by Philip Rosenstein
Investopedia.com has launched "The Trump Economy," an interactive microsite offering information about impact of the 45th President's policies on the markets and individuals' financial … Read the whole story
by Chase Martin
Virtual reality content creators just got a boost thanks to a global initiative seeking to fund the development of VR experiences that have a … Read the whole story
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by Laurie Sullivan
Google's share of U.S. desktop search queries rose 10 basis points (bps) in October and November 2016, compared with the year-ago period -- the … Read the whole story
by Wendy Davis
Amazon is appealing an order requiring the company to reimburse parents whose children made in-app purchases without authorization. Read the whole story
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by Laurie Sullivan
DeepMind, an Alphabet company that Google acquired in 2014, plans to build closer ties with academia in an effort to advance research and usage … Read the whole story