by Steve McClellan
WPP is assembling a dedicated unit dubbed "Team WBA" that will provide services worldwide including traditional and digital advertising, media investment management, promotion and … Read the whole story
by Tanya Gazdik
More than half of viewers say they'd be disappointed if the Super Bowl were broadcast commercial free, according to Burson-Marsteller's Fan Experience sports and … Read the whole story
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by Sara Guaglione
Michael Bloomberg, the billionaire owner of news and information company Bloomberg L.P, told his employees in a company-wide email sent Monday that he is … Read the whole story
by Sarah Mahoney
"While we are disappointed by Fox Sports/NFL's late-in-the-game decision to exclude our ad from the Super Bowl, we continue to be excited about the … Read the whole story
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by Wayne Friedman
Cable news networks continue to see high viewership - nearly three months after the November election - in large part from initial dramatic moves … Read the whole story
by Wendy Davis
"Because of net neutrality, a handful of multibillion-dollar companies cannot control where their users get their information," Senator Al Franken says in a letter … Read the whole story
by Larissa Faw
There was no incumbent. Wordpress.com currently has an online search operation in-house, but launched the review in the fourth quarter of last year because … Read the whole story
by Joe Mandese
Boulder-based IMM has named agency vet Gina Lee COO. Lee, who previously served as senior vice president-media of the digital shop, will continue to … Read the whole story
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by Tobi Elkin
In a bid to improve levels of transparency and accountability throughout the programmatic space, the IAB Tech Lab unveiled a major overhaul to its … Read the whole story
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by Gavin O'Malley
Righting its ship, Apple reported better-than-expected earnings for the fiscal first quarter on Tuesday. Along with record quarterly revenue of $78.4 billion -- up … Read the whole story
by Karlene Lukovitz
The brand, which also makes buns and other bread products, wanted to reach the largest audience possible with the news about the BBQ sauces, … Read the whole story
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by Chase Martin
As more devices become connected in the home, consumers may, for a price, be willing to share some of the data being generated by … Read the whole story
by Jess Nelson
Google employees in eight offices across the United States staged a walkout on Monday, protesting the immigration ban signed by President Trump in an … Read the whole story
by Karlene Lukovitz
The twist: The loud, extended hissing sound following the popping of the tab disturbs wild animals for miles around, causing the guy to try … Read the whole story
by Tanya Gazdik
KFC is bringing another colonel on board for its first Super Bowl spot. Billy Zane plays the new Georgia Gold Colonel, who appears to … Read the whole story
by Fern Siegel
The out-of-home ads match a driver to the campaign in their location. It's hyper-local advertising on wheels, which can be site- or neighborhood-specific, with … Read the whole story
by Steve McClellan
The suit, filed earlier this month in U.S. District Court alleged that Burnett misappropriated a logo design that includes a heart shape followed by … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I was in the U.S. last week. It was my first visit in the Trump era. It was weird. I was in California, so … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Only 12 days into his presidency, Donald Trump has made TV unbearable. And on Tuesday night, he means to make it even worse by … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
FCC Chairman Ajit Pai took a step toward scuttling his predecessor's plan to require cable and satellite providers to make TV programs available via … Read the whole story