WPP is assembling a dedicated unit dubbed "Team WBA" that will provide services worldwide including traditional and digital advertising, media investment management, promotion and … Read the whole story
More than half of viewers say they'd be disappointed if the Super Bowl were broadcast commercial free, according to Burson-Marsteller's Fan Experience sports and … Read the whole story
Michael Bloomberg, the billionaire owner of news and information company Bloomberg L.P, told his employees in a company-wide email sent Monday that he is … Read the whole story
"While we are disappointed by Fox Sports/NFL's late-in-the-game decision to exclude our ad from the Super Bowl, we continue to be excited about the … Read the whole story
Cable news networks continue to see high viewership - nearly three months after the November election - in large part from initial dramatic moves … Read the whole story
"Because of net neutrality, a handful of multibillion-dollar companies cannot control where their users get their information," Senator Al Franken says in a letter … Read the whole story
There was no incumbent. Wordpress.com currently has an online search operation in-house, but launched the review in the fourth quarter of last year because … Read the whole story
Boulder-based IMM has named agency vet Gina Lee COO. Lee, who previously served as senior vice president-media of the digital shop, will continue to … Read the whole story
In a bid to improve levels of transparency and accountability throughout the programmatic space, the IAB Tech Lab unveiled a major overhaul to its … Read the whole story
Righting its ship, Apple reported better-than-expected earnings for the fiscal first quarter on Tuesday. Along with record quarterly revenue of $78.4 billion -- up … Read the whole story
The brand, which also makes buns and other bread products, wanted to reach the largest audience possible with the news about the BBQ sauces, … Read the whole story
As more devices become connected in the home, consumers may, for a price, be willing to share some of the data being generated by … Read the whole story
Google employees in eight offices across the United States staged a walkout on Monday, protesting the immigration ban signed by President Trump in an … Read the whole story
The twist: The loud, extended hissing sound following the popping of the tab disturbs wild animals for miles around, causing the guy to try … Read the whole story
KFC is bringing another colonel on board for its first Super Bowl spot. Billy Zane plays the new Georgia Gold Colonel, who appears to … Read the whole story
The out-of-home ads match a driver to the campaign in their location. It's hyper-local advertising on wheels, which can be site- or neighborhood-specific, with … Read the whole story
The suit, filed earlier this month in U.S. District Court alleged that Burnett misappropriated a logo design that includes a heart shape followed by … Read the whole story
- COMMENTARY
I was in the U.S. last week. It was my first visit in the Trump era. It was weird. I was in California, so … Read the whole story
COMMENTARYOnly 12 days into his presidency, Donald Trump has made TV unbearable. And on Tuesday night, he means to make it even worse by … Read the whole story
- COMMENTARY
FCC Chairman Ajit Pai took a step toward scuttling his predecessor's plan to require cable and satellite providers to make TV programs available via … Read the whole story
