The new agency, dubbed Mediabrands Society, will provide social media and digital content services globally. Rob Bernstein, who will run the new entity in … Read the whole story
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The Better Business Bureau's Online Accountability Unit warned ad companies that it will start enforcing a code that requires them to notify consumers about … Read the whole story
A large portion of the digital video and local TV growth will come from programmatic spending. This will occur as programmatic becomes more of … Read the whole story
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Back in September, I wrote an article titled, "Cable News: The True Unreality." After discussing how MSNBC and Fox News present alternate extreme versions … Read the whole story
In the fourth quarter, mobile ad revenue represented approximately 84% of total ad revenue -- up from about 80% of ad revenue in the … Read the whole story
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Brands are using "dark social" sharing to target digital display campaigns in which, it is claimed, success shoots through the roof. Is dark social … Read the whole story
Tiffany says it intends to introduce the spot on its website the day of the game, and that campaign images are scheduled to appear … Read the whole story
"There is only one President at a time, and Donald Trump is not one to cede authority. But in the early days at 1600 … Read the whole story
The spot concludes with a commitment from Audi on equal pay for equal work, because "progress is for everyone." The automaker calls it a … Read the whole story
The biggest Super Bowl TV commercial now on the air is "Humpty Fall," a teaser TV spot for TurboTax with some $4.6 million in … Read the whole story
Big publishers aren't slacking on cost cutting measures in the New Year. Women's interest publisher Meredith Corp. revealed that it has cut 40 positions … Read the whole story
As pursuits are underway to bring the Internet of Things to the skies, a collaboration between two groups aims to bring security guidance to … Read the whole story
The Guardian has made big inroads in the U.S. news marketplace in recent years, but the left-leaning UK-based newspaper continues to struggle to achieve … Read the whole story
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Email marketers have been accused of many things, from fraud to spam -- but one bad rap they may not deserve is the destruction … Read the whole story
New York Attorney General Eric Schneiderman is suing Time Warner Cable for allegedly duping consumers by delivering slower Web service than advertised. Read the whole story
The reason for the switch? Do the math. Looking at women 25-54, Oxygen averaged 79,000 viewers in the fourth quarter, tied for 43rd place … Read the whole story
Salesforce Marketing Cloud launched its annual Big Game Social Tracker Wednesday ahead of this weekend's Super Bowl showdown between the Atlanta Falcons and New … Read the whole story
Some 97% of search terms on Pinterest are unbranded, 42% say they use Pinterest instead of a standard search engine like Google or Bing, … Read the whole story
Siding with Take-Two Interactive Software, a federal judge has dismissed a lawsuit accusing the company of violating an Illinois biometric privacy law. Read the whole story
