by Joe Mandese
MediaLink, one of the most influential consultants and deal-makers in the advertising industry, has agreed to be acquired by Ascential plc. The publicly traded … Read the whole story
by Chase Martin
Some IoT startups just got a boost. R/GA just selected 10 IoT startups to receive funding, guidance and access to the agency's roster of … Read the whole story
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by Joe Mandese
Nielsen this morning said it has been accredited by the Media Rating Council to include "digital" measurement in its TV ratings, or what Nielsen … Read the whole story
by Joe Mandese
Audience measurement giant comScore notified investors that its shares are at risk of being delisted from the Nasdaq stock exchange, given the publicly traded … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The New England Patriots came back from the biggest point deficits in history. The team's quarterback earned another MVP trophy from record-passing results. The … Read the whole story
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by Laurie Sullivan
Facebook's mobile ad network emerged as the top-performing advertising network during the second part of 2016, giving marketers running campaigns on Android devices a … Read the whole story
by Wendy Davis
Smart TV manufacturer Vizio unfairly tracked consumers by collecting and sharing information about their viewing history, the Federal Trade Commission said in a complaint … Read the whole story
by Wayne Friedman
The duration of the game -- three hours and 47 minutes, including halftime -- meant that total non-programming time accounted for 23% of the … Read the whole story
by Steve McClellan
The company's just issued Interaction report outlines the state of digital marketing and key issues and trends facing marketers during the coming year. Read the whole story
by Sarah Mahoney
Delivered by fans with hardcore Boston accents (and no trace of No. 12 himself), it's a fun look at a city that pretty much … Read the whole story
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by Wayne Friedman
Twentieth-First Century Fox posted strong quarterly advertising as a result of political advertising and sports, specifically the World Series. But this didn't help its … Read the whole story
by Tanya Gazdik
"The social impact of a brand is just as important as the financial strength of a brand," says Davis Brand Capital's Patrick T. Davis. Read the whole story
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by Laurie Sullivan
Avocados From Mexico, Budweiser, Buick, Wendy's, Wix, and 84 Lumber made strategic Super Bowl LI ad plays, landing the brands in the top two … Read the whole story
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by Gavin O'Malley
Aiming to please publisher partners, Google will now let AMP users share source links. Soon, mobile users can expect to start seeing an "anchor … Read the whole story
by Jess Nelson
"The newsletter has permanently evolved into a very visual media," says Rich Wilson, vice president of customer experience at BrightWave. "When targeted to the … Read the whole story
COMMENTARY
by Kerry McCabe, Op-Ed Contributor
2017 will be the year more brands switch campaign metrics to better understand how their efforts are driving sales and impacting their business. Analytics … Read the whole story
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by Tobi Elkin
Programmatic native advertising platform TripleLift launched a server-side header bidding technology for native advertising called Apex. TripleLift said the technology is built specifically for … Read the whole story
by Philip Rosenstein
To chronicle and help their readers better understand the state of democracy in the 21st century, 'The Washington Post' has launched 'DemocracyPost,' an opinion … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Ashish Thusoo, CEO and co-founder Qubole, previously ran Facebook's Data Infrastructure team. "Facebook was one of the earliest companies to capitalize on big data, … Read the whole story
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by Tobi Elkin
BPA Worldwide said it will launch a private marketplace (PMP) for its B2B members in the second quarter. Read the whole story
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by Wayne Friedman
In the story "Digital, Programmatic Deals Drive Increase In Local TV Ads" (February 3, Media Daily News), total local TV advertising projections should have … Read the whole story