by Joe Mandese
At a time when the world seems more divisive than ever, a group of individuals from agencies, advertisers, the media, government and academia will … Read the whole story
by Sarah Mahoney
The biggest gift category -- jewelry -- accounts for $4.3 billion and it is the gift of choice for nearly one in five gifters. … Read the whole story
by Wayne Friedman
The big music award show gained 4% to 26.05 million, up from 24.93 million in 2016, among Nielsen total average viewers. Key demographic viewer … Read the whole story
by Laurie Sullivan
A Google Maps feature released Monday that allows users to dog-ear or save places they want to visit in the future could give marketers … Read the whole story
by Steve McClellan
The new practice -- Y&R Technology & Business -- will collaborate with teams across Y&R and WPP's global network to assist in providing clients … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
News Corp. dumped its 8% minority stake in ad tech firm Rubicon Project, according to an SEC filing on Friday. The media giant has … Read the whole story
by Jess Nelson
Love isn't the only emotion on Valentine's Day, and new research from Persado suggests that email marketers should avoid holiday cliches to stand out … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Last week, I said there was an emerging market for morality. I painted that particular picture in a somewhat negative light. Andrew Goodman, a … Read the whole story
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by Gavin O'Malley
WaPo said it plans to focus on producing "fast, visually captivating and experiential" storytelling. That means taking readers behind the scenes -- both nationally … Read the whole story
by Wendy Davis
Rep. Marsha Blackburn, a longtime critic of net neutrality regulations, said she believes lawmakers can rescind the FCC's new broadband privacy rules. Read the whole story
by Tanya Gazdik
"I just need a small portion of the people who really care about driving to know about us," Mazda's Russell Wager tells "Marketing Daily." Read the whole story
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by Wayne Friedman
Discovery Communications eked out a small gain in U.S. domestic advertising for the fourth quarter -- better than expected. Still, investors weren't immediately pleased … Read the whole story
COMMENTARY
by Sree Nagarajan, Op-Ed Contributor
Viewability is a good place to start, it doesn't go far enough. Brands need to understand that viewability contributes to their branding campaign? What … Read the whole story
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by Jess Nelson
Previously known as ThreatStream, Anomali provides a suite of Software-as-a-Service solutions to pinpoint threat indicators in real-time. Anomali unveiled new additions to three of … Read the whole story
by Larissa Faw
The agency's "Hands" series of McDonald's ads has been selected by the Poster House museum to become part of its permanent collection. The work … Read the whole story
by Chase Martin
When it comes to connected devices in the home, more than one retailer aims to educate consumers about the Internet of Things in context. … Read the whole story