by Joe Mandese
Skipping past skippable video ads has become an "ingrained behavior" for most consumers, according to results of a media trial released this morning by … Read the whole story
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by Joe Mandese
Audience measurement firm comScore has been granted accreditation by industry ratings watchdog Media Rating Council for its mobile viewable impressions and related viewability metrics … Read the whole story
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by Steve McClellan
New reports from Forrester Research highlight data-driven and customer-experience marketing efforts by brands, with a focus on how agencies must help lead those initiatives. Read the whole story
by Wayne Friedman
With well over half of the TV season completed, NBC is in control, taking the top spot for national network prime-time viewing for the … Read the whole story
by Sarah Mahoney
"It was just so good," says Samantha Skey, president and CRO at SheKnowsMedia. "It was like copywriting from the other side." Read the whole story
by P.J. Bednarski
The vlogger's recent videos that contain vile anti-Semitic content cross a line that may put the future of YouTube's most popular personality in doubt. … Read the whole story
by Joe Mandese
Today's bump features Dominos pizza, the punchline of a tweet from former Hillary Clinton aide Philippe Reines that was retweeted by Clinton. Read the whole story
by Steve McClellan
The Tokyo-based holding company's international arm, Dentsu Aegis Network, had organic growth of 5.7% for the full year and 5.8% growth in the fourth … Read the whole story
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by Wayne Friedman
Total national TV prime-time ratings among 18-49 viewers fell 5% to an average 26.05 million, with total day 18-49 viewers sinking 9% to an … Read the whole story
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by Laurie Sullivan
Google can now more precisely determine the search intent behind keywords and phrases that people query. Simply focusing on general, universal ranking factors isn't … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Can the impact of fake news and the resulting backlash actually strengthen mainstream news outlets and dismantle Facebook and Twitter over time? Read the whole story
by Chase Martin
The world of virtual reality is expected to grow in the coming years, but may experience slower growth in the short term. Although the … Read the whole story
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by Laurie Sullivan
As Internet-connected devices gain popularity, in the future, call analytics technology will need to analyze calls made through devices such as Google Home and … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Putting ad metrics and revenue ahead of user experience, Facebook's auto play announcement has to be the most stupid of the year so far. … Read the whole story
by Steve McClellan
In the campaign, kicking off with a web series, Slater portrays a hacker who systematically compromises a company's security system-from mailroom to boardroom. He … Read the whole story
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by Tobi Elkin
Snapchat is increasingly a hot tool for marketers, and posting video is key to their success on the platform. Read the whole story
COMMENTARY
by Howard Williams, Op-Ed Contributor
It's true that the future of customer communication will focus heavily on online chat. However, corporations should be using digital tools to increase interpersonal … Read the whole story
by Karlene Lukovitz
It "celebrates the relationship and commonalities people have with food and each other," Campbell's Amy Benford tells "Marketing Daily." Read the whole story
by Larissa Faw
A new campaign from the California State Auto Association Insurance Group highlights potential problems of tomorrow, like a drone unexpectedly flying into your living … Read the whole story
by Sara Guaglione
It may be Valentine's Day, but employees at Group Nine Media, Slate and Bleacher Report aren't feeling the love. Layoffs have recently hit the … Read the whole story