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by Laurie Sullivan
"This transaction will accelerate Yahoo's operating business especially on mobile, while effectively separating our Asian asset equity stakes," Marissa Mayer, Yahoo CEO, said in … Read the whole story
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by Steve McClellan
That's according to a new report from media agency tracker RECMA, which found that the Group -- whose agencies include PHD, OMD and Hearts … Read the whole story
by Gavin O'Malley
U.S. consumers can now buy the video-recording sunglasses at Spectacles.com. Until now, the stylish gadgets could only be acquired from a small number of … Read the whole story
by Chase Martin
The pursuit to bring the Internet of Things to the sky continues with a new drone-based acquisition from a major network. Verizon just acquired … Read the whole story
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by Tobi Elkin
Kinetic Worldwide, the WPP unit specializing in out-of-home marketing, said it is launching an automated trading platform that will gather major out-of-home media owners … Read the whole story
by Laurie Sullivan
Created by The ZOO team at Google, 360i, Carat, and Jam3, the oreospacedunk.com mobile site allows users to virtually dunk an Oreo cookie, launching … Read the whole story
by Joe Mandese
Verizon has tapped Apple's Global Group Creative Director Andrew McKechnie as the chief creative officer of its newly formed in-house agency. McKechnie reports directly … Read the whole story
by Joe Mandese
A new entry into the increasingly crowded field of influencer marketing hopes to differentiate itself with a platform enabling brands to match prospective influencers … Read the whole story
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by Wayne Friedman
Scripps gained 9% in the period to $523 million -- above the 6% estimates for the cable network group, which includes HGTV, Food Network, … Read the whole story
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by Tobi Elkin
With header bidding nearly de rigueur in the world of ad tech, mobile monetized header bidding impressions increased 50 x year-over-year in Q4 2016, … Read the whole story
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by Tobi Elkin
Adloox, a global audit verification firm, said it has received global accreditation by the Media Rating Council. Adloox received accreditation for all 30 MRC-certified … Read the whole story
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by Laurie Sullivan
With 89% of U.S. consumers saying they can't live without their smartphone or always have it within arm's reach, it's no wonder that 57% … Read the whole story
by Laurie Sullivan
A tool that will become available this week from Insightpool allows marketers to search through a database of more than 600 million social profiles … Read the whole story
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by Larissa Faw
SinnerSchrader co-founder and CEO Matthias Schrader will retain his role and, after a transition period, will lead the joint digital agency business of Accenture … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"AT&T and Time Warner will create exciting new ways for consumers to enjoy video anytime, anywhere, and on any device," company executives said in … Read the whole story