The good news is that marketers are overall more confident than they were a year ago. The bad news is that they are losing … Read the whole story
Package delivery by drone may soon become a reality in the U.S. with another successful drone delivery test just completed. UPS teamed up with … Read the whole story
Among those who have used chatbots on a variety of platforms, 55% say accuracy in understanding the request is the biggest challenge. Some 28% … Read the whole story
The agency confirmed the split, which occurred on February 13. Grey had handled CoverGirl for 26 years and more recently was the lead agency … Read the whole story
Now, the deal is valued at about $4.48 billion, around a 7% drop. The disclosure of user-data breaches caused a delay in the acquisition … Read the whole story
With a new feature, Custom profiles in Direct Messages, businesses can make it clear to customers that they are communicating with a real human … Read the whole story
The latest financial results make it clear just how vast the gap is between what young shoppers want and what department stores have to … Read the whole story
Only 9% plan to use the cash for a major purchase such as a TV, furniture or a car, while 8% intend to splurge … Read the whole story
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The Academy Awards air this Sunday. I've watched them every year since I was a kid, and every year I look forward to it. … Read the whole story
A Verizon rep tells "Marketing Daily," "The gaming community is one of the singular applications where you can see the difference. They have a … Read the whole story
Advertising campaigns should connect to stock levels, price, performance and the ability to stop and start bidding in real-time. The technology should run more … Read the whole story
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I think marketing is going to be getting much, much easier over the next couple of years. The primary challenge to marketers over the … Read the whole story
Clearly, the bet is that its new offering will be so winning as to make up for temporary disgruntlement and possible brand defection among … Read the whole story
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The FTC this week told companies to review their standardized contracts and remove any clauses that prohibit consumers from posting honest reviews. Read the whole story
Facebook is seeking to appeal a judge's refusal to dismiss allegations that the company illegally sends users messages about their friends' birthdays. Read the whole story
Metamarkets and Rubicon Project have teamed up to help media buyers on Rubicon's platform gain access to Metamarkets' interactive analytics dashboards. The goal is … Read the whole story
TBWA Worldwide is acquiring a majority stake in UK creative agency Lucky Generals. The Omnicom agency is forming a new unit, the TBWA UK … Read the whole story
Justin Khoo, an email developer at Email on Acid, chatted about the different ways artificial intelligence could potentially disrupt the email marketing industry. Read the whole story
