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by Joe Mandese
A significant number of the world's largest advertisers have shifted their media-buying in-house thanks to programmatic media-buying technology, according to an analysis by a … Read the whole story
by Laurie Sullivan
Shoppers use Google to search for information, but they use Amazon to search for product information to make a purchase. Read the whole story
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by Steve McClellan
Combined, the five major holding companies averaged just 1.5% growth in the region last year, according to calculations by senior research analyst Brian Wieser. … Read the whole story
by Steve McClellan
Omnicom shop PHD has been the tech giant's traditional media agency and has now been awarded the firm's global digital media assignment. It is … Read the whole story
by Adam Buckman
New shows announced by Nick include a new "Ninja Turtles" franchise -- "Rise of the Teenage Mutant Ninja Turtles," in which the animated characters … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
News Item: Under siege from Democrats and fellow Republicans about Attorney General Jeff Sessions' false confirmation-hearing testimony, President Trump took to Twitter over the … Read the whole story
by Chase Martin
In the next few years, most AR devices shipped globally will be basic assisted reality glasses. However, between 2018 and 2022, the majority of … Read the whole story
COMMENTARY
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Jimmy Kimmel was on cruise control, generally killin' it at the Oscars. All was surprisingly unpolitical and stellar, until the Dolby Theater tour bus … Read the whole story
by Wayne Friedman
Schuurrmans, a 25-year veteran of Viacom, will place initial emphasis on re-branding Spike as Paramount Network, and oversee all cross-network marketing initiatives for Spike, … Read the whole story
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by Wendy Davis
Smart TV manufacturer Vizio may have violated a federal video privacy law by allegedly sharing information about consumers with ad-tech companies and data brokers. Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
We're training a whole generation of media executives that only know how to write a strategy deck or how to buy media or only … Read the whole story
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by Jess Nelson
The traditional Email Service Provider (ESP) has transitioned into an "Everychannel" Service Provider according to the Relevancy Group's annual ESP Buyer's Guide released Thursday. Read the whole story
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by Larissa Faw
Carson, heralded as of one of the most influential designers of all time, will work on creative projects for clients, lead educational series and … Read the whole story
by Laurie Sullivan
Lionsgate used the dialogue from fans' conversations during the first phase to develop responses for the second phase. "It makes the story more interesting … Read the whole story
by Sara Guaglione
This year's event will feature more than 60 New York restaurants representing 35+ different cuisines, which Village Voice's food critics have reviewed and selected … Read the whole story