by Joe Mandese
The U.S. ranked No. 7 among the world's "best countries" but remained the No. 1 "most powerful" country, just ahead of No. 2 Russia. … Read the whole story
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by Wendy Davis
Privacy advocates and consumer groups are urging the FCC to retain tough new regulations that could limit broadband providers' ability to use data about … Read the whole story
by Wayne Friedman
CBS says entertainment shows have grown on average 54% versus Nielsen live-program-plus-same day ratings.Through 13 weeks of this TV season, "The Big Bang Theory" … Read the whole story
by Joe Mandese
Dentsu Aegis Network this morning said it is integrating freestanding design and technology shop Firstborn into its Isobar network. The company said the combination … Read the whole story
by Steve McClellan
The increase is a bit higher than the 4.2% increase in overall sponsorship spending for the period, but trails the 4.7% gains in sports … Read the whole story
by Wayne Friedman
Some 54% of U.S. TV homes have Netflix, versus 53% that have a DVR. This is the first time that TV homes with Netflix … Read the whole story
by Joe Mandese
The new role, which is actually split between Hill Holliday and spinoff stand-alone media agency Trilia, is responsible for digital innovation and integration. Among … Read the whole story
by Joe Mandese
Scott McDonald, a long-time print research guru who oversaw the research organizations at Conde Nast and Time Warner, has been named president and CEO … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Scott McDonald's appointment as the new CEO of ARF underlines the organization's role to the advertising, media and research communities it serves. New challenges … Read the whole story
by Laurie Sullivan
Google hopes mass adoption will come a lot sooner. At the Mobile World Congress, Google VP of Virtual Reality Amit Singh announced that Google's … Read the whole story
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by Laurie Sullivan
Forrester Analysts say AI-based chatbots are like seeds. Plant them and feed them with high volumes of customer interactions so they grow. Read the whole story
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by Tobi Elkin
Ad fraud, fake news, brand safety, and transparency issues are top concerns for programmatic media buyers on the open exchange. Research findings reveal that … Read the whole story
by Larissa Faw
Agencies are lending their support for International Women's Day (IWD), celebrated every year on March 8 to show respect, appreciation, and love towards women … Read the whole story
by Karlene Lukovitz
Last year's slow growth primarily reflected price deflation rather than declines in unit sales -- although industry unit sales did see a decline outside … Read the whole story
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by Laurie Sullivan
Google's increases are permanent, but Microsoft's are just for about two months on a couple of services. This means Microsoft will pay out $30,000 … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
JetSmarter, the so-called Uber for private jets, seems to have engaged in some questionable practices in an attempt to tout its business. Read the whole story
by Chase Martin
Bringing digital capabilities to the physical shopping experience is increasingly important and retailers worldwide say the Internet of Things may be the way to … Read the whole story
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by Aaron Baar
According to a new report from Strategy Analytics, consumers are interested in using their TV (and especially its remote) for purposes that go beyond … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
We are rapidly approaching the nonsense -- er, the annual ritual, that is the upfronts and NewFronts. And because it is always about the … Read the whole story