by Wayne Friedman
"Colbert" topped with a Nielsen 3.003 million viewers for the week ending March 5 -- just ahead of NBC's "Tonight Show with Jimmy Fallon," … Read the whole story
by Wayne Friedman
While overall sports TV in 2016 grew 5% in Nielsen live program-plus-same day, time-shifted viewing and live-plus-seven days of time-shifting, this includes the Summer … Read the whole story
by Larissa Faw
March is Women's History Month and Wednesday is International Women's Day. Agencies and industry organizations are rolling out an array of celebratory initiatives to … Read the whole story
by Sara Guaglione
The site navigation is designed like an app. Forbes overhauled its approach to better respond to the way readers consume content. The new mobile … Read the whole story

COMMENTARY
by Erik Sass, Staff Writer
In recent years, it seemed like Warren Buffett was the only cheerleader left for the newspaper industry among big investors. But now, it looks … Read the whole story
by Sara Guaglione
The company's diversification strategy - rely less on traditional media business and expand its data and software offerings. At the same time, Hearst has … Read the whole story
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by Jess Nelson
Salesforce announced the release of Einstein -- a layer of artificial intelligence built into Salesforce's cloud-based software -- out of beta on Tuesday. Einstein … Read the whole story
by Nina Lentini
Exxon Mobil must be exulting in the White House endorsement of its Growing the Gulf initiative. President Trump is certainly taking credit for it. … Read the whole story
COMMENTARY
by Alan Cohen
Let's be honest, there are still a lot of full-service and media agencies, of all sizes, which are more focused on entering and winning … Read the whole story
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by P.J. Bednarski
Tough Mudder has announced deals with ESPN Media Distribution and Sports Media and Entertainment 360 that furthers the brand's global and digital content reach … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Marketing is becoming more powerful, but the markets themselves are becoming more unpredictable. And marketers are squarely caught on the horns of that dilemma. … Read the whole story
by Larissa Faw
Developed with Eleven and Allison+Partners for Dignity Health, the campaign is based on research that found dads looking after their kids are frequently perceived … Read the whole story
by Chase Martin
Augmented reality is making its way into the advertising space with a new AR platform coming to a widely-used smartphone app. Shazam just launched … Read the whole story
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by Tobi Elkin
Real-time TV data provider Samba TV aunched a data-management platform (DMP) that uses its first-party TV viewership data. Samba TV has partnered with LiveRamp … Read the whole story
by Laurie Sullivan
The Walt Disney Co. premieres on Tuesday the third digital season of its As Told By Emoji series, but this time the entertainment company … Read the whole story