by Joe Mandese
Twentieth Century Fox breaks a unique piece of content marketing today to support the release of "Alien: Covenant," the latest installment in its "Alien" … Read the whole story
by Laurie Sullivan
Amazon reports that based on early tests, the video ad and placement performs best in the first five seconds of play, with the optimal … Read the whole story
by Wayne Friedman
In addition to leading the company's TV and radio ad sales efforts, Gray will look to further develop Katz's technology and digital offerings, and … Read the whole story
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by Tobi Elkin
Conde Nast, NBCUniversal and Vox Media have joined forces to deliver mobile video and branded content and targeting capabilities across all their digital networks. … Read the whole story
by Sara Guaglione
The MPA reports that total magazine audience -- across print, Web, mobile Web and video -- grew to 930 million in January, a 3.7% … Read the whole story
by Sara Guaglione
An investor group led by former Warner Music Group CEO Edgar Bronfman Jr. has withdrawn its bid to acquire Time Inc. Late last year, … Read the whole story
by Wendy Davis
Class-action activist Theodore Frank is appealing a decision that approved Google's $5.5 million settlement of a class-action alleging that it violated Safari users' privacy … Read the whole story
by Laurie Sullivan
During an online press conference Thursday, Assange said his organization would work with Apple, Google, Microsoft and other technology manufacturers and companies to fix … Read the whole story
COMMENTARY
by Scott Gillum, Op-Ed Contributor
It's coming. The "futurists" are saying that the hype about artificial intelligence is real. The reason, according to Andrew Ng, chief scientist at Baidu, … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Not a day goes by when someone doesn't make a deal with Watson (forgetting, I guess that since it has enough logic to beat … Read the whole story
by Laurie Sullivan
During a fireside chat with Yahoo CEO Marissa Mayer, co-founder David Filo said some advances in artificial intelligence will have major societal impacts. On … Read the whole story
by Chase Martin
Agencies see value in augmented reality advertising, while clients appear to be leaning toward virtual reality. Overall, there seems to be general interest in … Read the whole story
by Steve McClellan
The new unit, called Havas Health & You, unites some 4,000 Havas staffers in various B2B and consumer-focused health practices around the world. Havas … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Turns out that Walmart is feeling a little differently about itself nowadays. Based on my experience that night, there appears to be a push … Read the whole story
by Steve McClellan
Agency president Marcus Fischer is being promoted to CEO, succeeding Mike Lescarbeau who will move to the role of executive chairman. Fischer will be … Read the whole story
by Sarah Mahoney
The NRF predicts that Irish-inspired shenanigans will spark $5.3 billion in sales this year, up from $4.4 billion last year, the highest in the … Read the whole story
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by Jess Nelson
The email and data solutions provider analyzed more than 5 billion messages in its second annual report to discover that both overall spam placement … Read the whole story