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by Wendy Davis
"We think this is one of the worst rules that has been put forward in some time," ANA executive vice president Dan Jaffe says. … Read the whole story
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by Tobi Elkin
A new ad exchange called the NYIAX (New York Interactive Advertising Exchange) aims to change ad inventory into standardized securities. The NYIAX will run … Read the whole story
by Laurie Sullivan
eBay is preparing to introduce a variety of product pages and ad units to help brands drive sales across the marketplace, with a team … Read the whole story
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by Wayne Friedman
A major point of contention is lifting the cap on the number of TV stations one company can own -- now at 39% of … Read the whole story
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by Wayne Friedman
Mid-roll ads, which appear inside TV content, now have a 97% completion rate, according to a new study that spans all devices -- PC, … Read the whole story
by Chase Martin
The pursuit to bring self-driving cars to market just received a multi-billion-dollar boost. Intel has agreed to acquire Mobileye for $15 billion cash in … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Four months after revoking Geofeedia's access, Facebook has explicitly prohibited developers from using its data for surveillance. Read the whole story
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by Gavin O'Malley
Mobile, sitting at the intersection of platforms, ecosystems and applications, gives the industry a unique focus on vertical versus horizontal video, Android versus iOS, … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
If your inbox is anything like mine, every week it gets flooded with many, many white papers from a wide variety of companies. Some … Read the whole story
by Larissa Faw
Developed with Mexico City's Papalote Children's Museum (PCM), the concept deploys a combination of smart screens, a custom-designed pressure device and old-fashioned rope to … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Germany is serious about policing social media for illegal content, threatening fines for social media companies that fail to remove prohibited material in a … Read the whole story
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by Aaron Baar
"It's clear that consumers, who have grown accustomed to self-support in a search-engine environment, now also want the customer service function of their favorite … Read the whole story
by Jess Nelson
Nearly one in three emails during the 2016 holiday season contained a promotional offer of some kind, according to new research released Monday by … Read the whole story
by Steve McClellan
The selection came after a creative review that began late last year. The agency will handle brand strategy, creative, media planning and buying, cause … Read the whole story